5 November 2024, Tue |
8:32 PM
Infobip, a global cloud communications platform, has successfully obtained its SMS license from the Communications, Space & Technology Commission (CST). This milestone marks a significant advancement in enhancing its service offerings across Saudi Arabia and the broader region.
In conjunction with the SMS license, Infobip has established direct connectivity with all telecommunications operators in the Kingdom, ensuring comprehensive message coverage throughout the country. The new licensing allows Infobip to provide top-tier messaging services to businesses, enabling them to engage with customers through one of the most widely used channels for business communication. The platform promises market-leading delivery rates and speed, along with advanced analytics and reporting capabilities that are essential for effective communication strategies.
This achievement follows the launch of Infobip’s first data center in Saudi Arabia in May 2024, which empowers businesses to send large volumes of digital interactions rapidly and with low latency. Amsal Kapetanović, Country Manager for KSA at Infobip, expressed excitement about the SMS business messaging capabilities now available in Saudi Arabia. He emphasized that local hosting of all traffic ensures compliance with national regulations, while also providing businesses with competitive pricing and comprehensive features.
Infobip’s data centers in KSA are designed to securely host and process data within the country, adhering to both local and international data security standards. The Riyadh data center offers scalability and reliability, catering to the evolving needs of various industries across the Kingdom.
Infobip’s expansion aligns with Saudi Vision 2030, which focuses on digital transformation and improved connectivity. The acquisition of the SMS license and full connectivity will empower local businesses to utilize effective communication strategies that enhance customer engagement and streamline operations.
As Infobip continues to grow its presence in Saudi Arabia, the company remains committed to delivering innovative communication solutions that facilitate connections between businesses and their customers.
Earlier this year, Infobip was recognized as a Leader in the Communications Platform as a Service (CPaaS) market by Gartner, securing its position for the second consecutive year in the 2024 Gartner Magic Quadrant™ for Communications Platform as a Service, thanks to its Ability to Execute and Completeness of Vision.
