HP Drives AI Innovation in Saudi Arabia’s Future of Work

HP Inc. (NYSE: HPQ) is aligning with Saudi Arabia’s ambitious vision to make AI a key driver of its economic future. In response to the country’s recent $40 billion investment in AI development and innovation, HP has introduced groundbreaking AI solutions aimed at transforming how people work and collaborate. As work environments evolve from traditional offices to home setups, coffee shops, and city hubs, AI is becoming an essential tool to boost productivity, creativity, and the future of work.

Fadle Saad, Managing Director of HP Saudi Arabia, emphasized HP’s commitment to making AI accessible to businesses of all sizes. “AI is a game-changer for boosting efficiency and driving innovation. It enhances productivity, streamlines workflows, and fosters collaboration, enabling businesses to thrive in evolving work environments,” said Saad.

As Saudi Arabia strengthens its AI ecosystem, HP’s innovative AI solutions are designed to enhance the modern workplace, empowering organizations to excel in the hybrid era. These technologies aim to unlock new growth opportunities and increase operational efficiency across industries, positioning the Kingdom as a global leader in AI innovation.

AI is reshaping the work experience, according to the 2024 HP Work Relationship Index. It shows that 68% of knowledge workers believe AI creates new opportunities to enjoy work, and 73% say AI makes their jobs easier. Employees using AI report being 11% happier in their work relationships compared to those who don’t use AI. High-performance AI-powered PCs and solutions are essential for the future of work, freeing up time for employees to focus on what matters most.

One such solution, the HP EliteBook X 14-inch Next-Gen AI PC, empowers tech experts and business consultants to manage demanding workflows both locally and in the cloud. The device delivers powerful performance, advanced security features, and intuitive collaboration tools. It offers:

– Turbocharged productivity: Equipped with 64 GB of LPDDR5x RAM and a next-gen AMD Ryzen™ PRO processor, the EliteBook X delivers up to 55 TOPS of NPU performance for demanding tasks like content creation and AI-driven applications.

– Enhanced collaboration: The AI-powered webcam ensures accurate presence detection and adaptive dimming, while Poly Studio’s audio tuning enhances conference calls with AI-driven noise reduction and dynamic voice leveling.

– Industry-leading security: The EliteBook X is the world’s most secure next-gen AI PC, offering quantum hack protection, advanced threat detection, and AI-powered privacy features like onlooker detection.

– Sustainable innovations: The device is crafted with recycled materials, including at least 50% recycled copper in the heat plate and 20% recycled cooking oil in the bezels.

The HP AI Companion and Poly Camera Pro further personalize the user experience, with the AI Companion offering generative AI tools for content creation, task management, and system optimization. Poly Camera Pro enhances webcam features like background blur and spotlight, maximizing CPU performance and battery life.

HP is also supporting AI-driven development with solutions like Z by HP Boost, which maximizes GPU utilization to meet the growing demand for AI performance in data science and development. Z by HP Boost enables companies to efficiently allocate GPU resources and reduce reliance on costly cloud computing, improving productivity and accelerating AI innovation.

As AI-powered workspaces continue to evolve, HP offers a range of products, including the Poly Studio Video Bars and Poly VideoOS software, designed to improve video conferencing experiences. These solutions incorporate AI to enhance collaboration and connectivity, making meetings more immersive and productive.

HP is also partnering with Google to bring Project Starline technology to workplaces in 2025, offering a revolutionary communication solution that uses AI and 3D imaging to create immersive, lifelike video calls. With AI-enhanced video bars, secure cloud management, and integrated noise filtering, HP is transforming how businesses collaborate and communicate in the hybrid work era.

In addition, HP’s Series 5 Pro Monitors are designed to empower workers with AI workflows and high refresh rates for content creation. With eight models ranging from 23.8 to 34 inches, these monitors provide seamless connectivity, AI noise reduction, and secure webcam features to enhance both productivity and collaboration.

HP’s AI-driven solutions are reshaping the future of work by making workplaces more productive, secure, and collaborative. As Saudi Arabia accelerates its AI-driven growth, HP’s innovative products and services are helping businesses in the Kingdom—and beyond—unlock new opportunities for success.