Etihad and e& UAE Forge Partnership to Enhance Customer Experience

Etihad Airways, the UAE’s national airline, and e& UAE, the telecommunications arm of global tech group e&, have signed a Memorandum of Understanding (MoU) to explore key areas of cooperation aimed at enhancing customer experiences and promoting Abu Dhabi as a global destination. The partnership focuses on loyalty programs, marketing, sales, and knowledge sharing to create synergies and value for their customers.

Loyalty Partnership to Offer More Benefits

A key highlight of the MoU is the collaboration on loyalty programs. The two companies will link Etihad Guest and Smiles platforms, allowing members to transfer points, redeem them more flexibly, and enjoy increased benefits based on their tier status. This partnership aims to boost customer engagement, enhance brand loyalty, and offer more value to both Etihad and e& UAE customers.

Promoting Abu Dhabi as a Premier Destination

Etihad Airways and e& UAE will jointly work on promoting Abu Dhabi as a top destination for both business and leisure travelers. This includes leveraging each other’s assets to enhance the visibility of Etihad’s Stopover Programme, which lets travelers experience Abu Dhabi’s vibrant culture, world-class attractions, and stunning beaches during their transit.

Antonoaldo Neves, CEO of Etihad Airways, expressed excitement over the partnership, emphasizing their commitment to exceptional customer service and the growth of Abu Dhabi as a leading destination. He highlighted the benefits of collaborating on loyalty programs and synergies across their business operations.

Masood M. Sharif Mahmood, CEO of e& UAE, also shared his enthusiasm, noting that this partnership will elevate customer experience, increase engagement on both loyalty platforms, and promote Abu Dhabi as a global destination. He stressed that strategic partnerships like this one are essential to delivering added value to customers and providing flexible options within loyalty programs.

Supporting the SMB Sector

The MoU also includes initiatives to support the Small and Medium-sized Business (SMB) sector. Both companies will explore tailored solutions and offerings to help drive sustainable growth and success for SMBs, leveraging their combined resources and expertise.

Knowledge Sharing for Enhanced Customer Experience

In addition to loyalty, marketing, and sales collaborations, Etihad Airways and e& UAE will share insights and best practices to improve customer experiences. This knowledge exchange will help both companies anticipate customer needs, spot seasonal trends, and respond more effectively to market changes.

This partnership aligns with the long-term vision of both Etihad Airways and e& UAE to strengthen the UAE’s global presence while delivering exceptional products and services to their customers.