HP Equips Partners for the AI Era with New Amplify AI Program

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HP Inc. (NYSE: HPQ) has unveiled the HP Amplify AI program, designed to empower partners in achieving exceptional AI-driven outcomes. This innovative initiative provides advanced tools, resources, training, and certifications to accelerate AI adoption among partners and their customers. 

HP Amplify AI is a customizable, persona-based program that equips partners with role-specific training and certifications through the HP Amplify AI HUB, a centralized resource hub. The program also includes AI-powered sales tools and coaching to help partners demonstrate how AI solutions enhance productivity and deliver meaningful customer outcomes. With the rollout starting on November 1, 2024, HP is taking a significant step toward future-proofing businesses and fostering growth in the AI landscape. 

To enhance partner efficiency, HP has introduced an AI-powered chatbot for the HP Partner Portal, streamlining access to information. Additionally, the Configured Price Quote (CPQ) platform, now operational in 108 countries, speeds up pricing processes to improve collaboration. These tools empower partners to drive productivity and deliver superior customer experiences. 

The HP Future Ready AI MasterClass training program, launched earlier this year, has enrolled over 12,000 users. With refreshed and localized content, this initiative continues to enable partners globally to stay ahead in the rapidly evolving AI landscape. 

The HP Business Partner Program has expanded globally, welcoming a broader partner ecosystem, including non-HP Amplify partners. The program supports small and medium businesses (SMBs) by offering streamlined processes, quick onboarding, and real-time access to pricing, training materials, and sales resources. This global expansion ensures partners have the tools and insights needed to succeed in the AI-driven future. 

According to Kobi Elbaz, HP’s Senior Vice President and General Manager, Global Channel, Sales Innovation and Operations, “HP is at the forefront of the future of work, delivering trusted experiences that empower growth and focus on meaningful tasks. As AI transforms industries, we are committed to supporting our partners with AI knowledge, certification, and tools.” 

With global AI spending projected to reach $632 billion by 2028, HP is poised to lead the charge in helping partners and customers adopt AI solutions, enhancing productivity, and delivering positive outcomes in the AI era. The HP Amplify AI program exemplifies HP’s dedication to innovation, collaboration, and empowering its partner ecosystem.   


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