A look at Liferay’s Gitex presence – Interview with Ahmad Saad

During an interview with Rabab Zehra, Executive Editor, TECHx, Ahmad Saad, Country Manager, UAE and Qatar for Liferay, discusses the company’s Gitex presence.

TECHx: Which products and solutions will you be exhibiting this year at Gitex?

Ahmad: We will showcase our most advanced solutions including Liferay Experience Cloud – an all-in-one solution that unites our agile digital experience platform and cloud platform capabilities with built in analytics and B2B commerce functionality. Launched earlier this year, it enables organizations to create a broad range of custom solutions, including customer experiences, employee portals, and solutions for suppliers, distributors, and retailers in a consumption-based model.  

TECHx: What are you hoping to get out of the event?

Ahmad: While Liferay has been participating at GITEX Global for 4 years now, this is our fifth yet maiden year with our own booth at this prestigious event along with our partners AmericanEagle.com, UAE Digital Lab and Appswave. Together, we aim to showcase our joint successes and best practices which can benefit our current and potential customers.  With the event’s focus on technologies such as 6G, virtual business ecosystems and the world of Metaverses, we intend to learn and innovate our solutions for realistic and futuristic implementations in this new digital business universe era. With the exceptional success of this event year on year, we are excited for another successful one full of stimulating interactions for creating tech-powered solutions with industry members.

TECHx: What is the significance of Gitex for your Middle presence?

Ahmad: GITEX Global is the most iconic event taking place for over four decades in the region where global executives of technology companies meet and showcase new technologies, break throughs, new use cases, and developments that have led to the growth of different sectors through the power of technology. It sets the tone for ambitious yet strategic growth for the city and the country and showcases our solidarity towards these aspirations. As a CX company, this event provides a platform for Liferay to meet with partners, peers and customers and showcase the success stories and create opportunities for the year ahead.

TECHx: Where can attendees find you at the event?

Ahmad: Liferay will host its regional partners AppsWave, American Eagle and UAE Digital Lab at its maiden stand-alone booth in Hall 6A -40, each showcasing their technologies and solution offerings.