Acer’s First UAE Channel Event Empowers Partners

Acer has taken a significant step to bolster its support for Small and Medium Business (SMB) resellers, dealers, value-added resellers (VAR), and system integrators in the United Arab Emirates (UAE) by hosting its first-ever UAE Channel event. This groundbreaking event provided valuable insights into Acer’s global strategies, comprehensive product training, an overview of the benefits associated with its quarterly channel partner programs, and much more.

Held on September 12, this event served as a reaffirmation of Acer’s unwavering commitment to the dealers and resellers within the UAE channel. It was structured into a morning session dedicated to commercial and education partners, followed by an afternoon segment aimed at consumer partners, aligning perfectly with Acer’s goal of fostering closer collaboration with its channel partners. This approach, in turn, aims to boost the company’s business growth and deliver an even more gratifying and fulfilling customer experience.

Michele Montecchio, the General Manager of Acer Middle East, emphasized the pivotal role of partners in Acer’s business model, acknowledging that their contribution is invaluable to the company’s success. She noted that the channel accounts for a substantial 25% of the UAE revenue market in the PC segment, according to data from the International Data Corporation (IDC) for the first half of 2023. Montecchio expressed enthusiasm about hosting the UAE Channel event and expanding the channel’s involvement in Acer’s existing programs, campaigns, and discount schemes. This strategic shift is aimed at creating a more comprehensive and inclusive market presence.

Montecchio further stated, “Our unwavering dedication to our channel partners will not only help them transform potential challenges into new business opportunities but also ensure that they are duly rewarded for their performance, capabilities, and collaboration within Acer’s evolving and expanding portfolio. This milestone event reaffirms Acer’s steadfast commitment to our valued dealers and resellers.”

During the event sessions, partners were provided with insights into Acer’s global, regional, and local strategies, enabling them to understand how Acer has successfully adapted to the ever-changing business landscape both regionally and globally. The briefing also shed light on Acer’s strategy for maintaining sustainable operations and elaborated on the benefits of Acer’s quarterly Channel Partner Program, designed to facilitate successful collaborations with partners and deliver market-leading solutions. This session introduced a range of tools and resources to help resellers and dealers effectively market Acer’s products and solutions to their target customer base in the UAE.

Acer’s experts at the UAE Channel event showcased the brand’s leading products and solutions, including Desktops, Notebooks, Monitors, and Projectors, demonstrating how the company empowers partners to provide superior business solutions tailored to the needs of their end customers. The sessions also introduced Acer’s powerful Altos Computing, offering streamlined and cost-effective integrated solutions such as servers, workstations, thin clients, networks, and storage.

The UAE Channel event concluded with hands-on demonstrations of selected Acer products that had been on display throughout the day. With decades of experience in the computing industry, the event not only reaffirmed Acer’s commitment to UAE channel partners but also underscored the company’s unwavering support for partners and end customers at every level.