AI and VR Take Center Stage at Intersec Saudi Arabia

Global management consulting firm Kearney, the official Knowledge Partner of Intersec Saudi Arabia, will spotlight the transformative impact of Artificial Intelligence (AI) and Virtual Reality (VR) on predictive and personalized security solutions at the event, running from October 1 to 3 at the Riyadh International Convention and Exhibition Centre (RICEC).

In its sixth edition, Intersec Saudi Arabia has cemented its status as the Kingdom’s premier exhibition and conference for the security, safety, and fire protection sectors. The event is tailored to address the specific priorities of the Saudi market while featuring global expertise and solutions.

Andrea Lugini, Partner and MEA Security Lead at Kearney, emphasized, “AI will serve as the backbone of predictive security in smart cities, analyzing data to prevent incidents proactively. Meanwhile, VR technologies will enhance security training by simulating real-world scenarios, leading to more effective, personalized security measures.”

Kearney’s specialists will engage with delegates at the Future Security & Safety Summit on October 1-2, offering insights into emerging global threats, crisis response, and risk management. The firm will also address security measures for major events like the World Cup, EXPO, and Winter Olympics, and provide updates on the risks and strategies related to advancing technology.

On October 3, the Future Readiness Program will see government officials and security leaders, alongside Kearney experts, discussing current security challenges and pioneering solutions.

Lugini added, “We will leverage Kearney’s expertise to provide unique insights and best practices. Our Future Readiness Program will feature a diverse panel of experts discussing the future of threats, talent, innovation, and technology integration.”

Riham Sedik, Show Manager at Messe Frankfurt Middle East, remarked, “As the exclusive Knowledge Partner, Kearney will deliver valuable insights into the security landscape from both international and regional perspectives. Intersec Saudi Arabia offers an ideal platform for networking and exploring cutting-edge solutions for a secure and sustainable future.”

This year’s exhibition will cover five key product categories: Commercial and Perimeter Security, Cybersecurity, Homeland Security and Policing, Fire Rescue, and Safety and Health. Exhibitor demand has surged, with space expanding by 34% from 2023 to a total of 23,000 sqm across five halls and a dedicated outdoor area.

Organized by 1st Arabia and licensed by Messe Frankfurt, Intersec Saudi Arabia is held in association with the High Commission for Industrial Security and The General Directorate of Saudi Civil Defense.

Bilal Al Barmawi, CEO and Founder of 1st Arabia Trade Shows & Conferences, stated, “Intersec Saudi will unite thousands of security and safety professionals from the GCC, offering a platform to forge valuable connections and showcase next-generation technologies. We are excited to present the largest event to date, featuring world-leading experts and solutions.”