Kaspersky has appointed Al-Falak Electronic Equipment & Supplies as the distribution partner for its complete consumer portfolio in Saudi Arabia. This move bolsters Kaspersky’s presence in the region and provides customers with access to award-winning cybersecurity solutions.
Al-Falak, an advanced IT and communication services company, will now distribute Kaspersky’s comprehensive suite of products, including Kaspersky Standard, Kaspersky Plus, and Kaspersky Premium. The portfolio also features tools like the digital parenting assistant Kaspersky Safe Kids and Kaspersky Password Manager, which securely stores sensitive data.
In the face of rapid digitization and growing cybersecurity threats, Kaspersky offers advanced threat protection and user-friendly solutions with a global reputation for excellence. “Our partnership sets an important cybersecurity standard for the region, in line with Al-Falak’s forward-thinking approach,” said Seifallah Jedidi, Head of Consumer Channel, META, at Kaspersky. “Kaspersky is proud to contribute its global knowledge towards empowering users to safely navigate the increasingly digital world. Our joint efforts are a clear step towards a cyber resilient future for Saudi Arabia.”
Anthony Fernandes, Business Unit Head at Al-Falak, added, “We are thrilled to partner with Kaspersky to bring their world-class cybersecurity solutions to our customers. This agreement aligns with our commitment to providing top-tier technology products that meet the evolving needs of consumers and small businesses. Kaspersky’s innovative security solutions will enhance our portfolio and help our customers protect their digital lives with confidence.”
Al-Falak plans to utilize its regional prominence and extensive network of partners to facilitate the seamless distribution of Kaspersky’s consumer products and solutions, addressing the ever-evolving cybersecurity demands of individuals and businesses.