Anghami initiates an interactive experience in teamwork with Amazon Alexa

Anghami has announced the launch of its brand-new Alexa skill, which will provide users in Saudi Arabia and the United Arab Emirates with a seamless revolutionary experience in Arabic and English.

Anghami aspires to create a seamless localized music experience in a Khaleeji Arabic dialect, encapsulating the rich Arab culture by optimising the experience for its Arabic-speaking consumers as one of Amazon Alexa’s first skill partners in the Middle East. The English version of the Anghami Alexa skill is also available.

“In recognition of the importance of our Arabic language, this cooperation will further enhance our customers’ experience and help spread our culture worldwide”, commented Elie Habib, Co-founder and CTO of Anghami. 

He added, “As part of our continued commitment to elevating the music industry and incorporating leading technology capabilities, we are thrilled to team upwith Amazon to bring an innovative experience to our customers in KSA and UAE” he added.

“We are very excited to team up with Anghami, the region’s leading digital music platform, giving customers access to millions of international and Arabic songs and podcasts. Only by using their voice customers can ask Alexa to play their favorite songs from the region’s largest music catalog in Arabic,” said Eric Saarnio, Vice President, Amazon Devices International.

Anghami’s Alexa skill provides customers in the UAE and Saudi Arabia with a more interactive experience, allowing them to play music that suits their mood, listen to podcasts, and control millions of songs just by speaking.

Users can also listen to Quran recitations in their preferred Qari’s voice. Customers with Alexa-enabled devices will just need to link their Anghami accounts to access the platform’s vast library of content by asking Alexa to play a playlist, artist, or genre. Alexa understands Arabic Khaleeji dialects, Modern Standard Arabic (Fus’ha) or English.