Apple Launches MacBook Air with M3 Chip

Apple has revealed its latest offerings in the laptop arena with the introduction of the new 13- and 15-inch MacBook Air, featuring the formidable M3 chip. This announcement propels the MacBook Air’s renowned blend of power efficiency and portability to greater heights. With the M3 chip onboard, the MacBook Air boasts up to 60 percent faster performance compared to its M1 predecessor, and a staggering 13 times faster than the fastest Intel-based MacBook Air. Additionally, with an enhanced Neural Engine in the M3, the MacBook Air retains its position as the world’s premier consumer laptop for AI applications.

Both the 13- and 15-inch models of the MacBook Air sport a sleek and lightweight design, up to 18 hours of battery life, a stunning Liquid Retina display, and a host of new features including support for up to two external displays and up to 2 times faster Wi-Fi compared to previous generations. The new MacBook Air comes in four attractive colors: midnight, starlight, space gray, and silver, with the midnight variant featuring a breakthrough anodization seal to minimize fingerprints.

Powered by the M3 chip crafted using cutting-edge 3-nanometer technology, the new MacBook Air delivers blazing-fast performance with its 8-core CPU, up to a 10-core GPU, and support for up to 24GB of unified memory. Whether it’s everyday productivity tasks or demanding endeavors like photo and video editing, users will experience the speed and efficiency of the M3 chip. Furthermore, the next-generation GPU enables hardware-accelerated mesh shading and ray tracing for immersive gaming experiences.

The transition to Apple silicon has transformed every Mac into a potent platform for AI, with the M3 chip boasting a faster and more efficient 16-core Neural Engine. Leveraging this impressive AI performance, macOS offers intelligent features that enhance productivity and creativity, including powerful camera features, real-time speech-to-text, translation, and more.

The new MacBook Air continues to be the world’s most popular laptop, offering two convenient sizes in a highly portable design, a brilliant Liquid Retina display, support for up to two external displays, versatile connectivity options, and a range of other features including Magic Keyboard with Touch ID and an immersive sound system.

In line with Apple’s commitment to environmental sustainability, the new MacBook Air is the first Apple product to be made with 50 percent recycled content, setting a new standard for eco-friendly manufacturing practices.

Customers can order the new MacBook Air with M3 starting today, with availability beginning Friday, March 8. Pricing starts at AED 4,599 for the 13-inch model and AED 5,499 for the 15-inch model, with education pricing available. Additionally, customers can trade in their current computers for credit toward a new Mac, and enjoy convenient payment options with Apple Card Monthly Installments.