Apple Launches New iMac with M4 Chip & Bold Colors

Apple has officially launched the latest iMac, powered by the revolutionary M4 chip and enhanced with Apple Intelligence, promising a leap in performance and productivity for users worldwide. This refreshed all-in-one desktop model, now available in a variety of vibrant colors, retains its ultra-thin design while introducing a new nano-texture display option, a 12MP Center Stage camera, and Thunderbolt 4 connectivity. Starting at AED 5,499, the new iMac is available for pre-order today and will begin shipping on November 8.

Enhanced Performance with M4 Chip

Equipped with the powerful M4 chip, the new iMac is up to 1.7x faster for daily tasks and 2.1x faster for resource-intensive activities like photo editing and gaming. The M4’s Neural Engine accelerates artificial intelligence (AI) capabilities, supporting Apple Intelligence—a personal intelligence system that transforms user workflows, ensures privacy, and enhances productivity.

Apple Intelligence: A New Era of Personalized Computing

Apple Intelligence ushers in a new level of personalized computing for Mac users. It offers innovative tools like system-wide writing aids, enhanced Siri capabilities, and Image Playground for creative image-making. Privacy remains a priority, with features like on-device processing and Private Cloud Compute ensuring data protection.

Stunning New Design and Enhanced Features

The 24-inch 4.5K Retina display now offers a nano-texture option to reduce glare, ideal for bright environments. The 12MP Center Stage camera introduces Desk View, which can simultaneously display both the user and their desktop, making it perfect for presentations and tutorials. With four Thunderbolt 4 ports, iMac supports fast data transfers, Wi-Fi 6E, Bluetooth 5.3, and Touch ID for added security.

Environmentally Conscious Design

Designed with the environment in mind, the new iMac features 100% recycled aluminum and fiber-based packaging. Apple’s sustainability goals align with its mission to achieve carbon neutrality across its entire supply chain by 2030.

The new iMac can be ordered today, starting at AED 5,499, with full specifications available on Apple’s website.