Apple Unveils Powerful New MacBook Pro with M4 Chips

Apple has unveiled its latest MacBook Pro, featuring the powerful M4 family of chips—M4, M4 Pro, and M4 Max. This new lineup promises significantly faster performance and enhanced capabilities, making it the ultimate tool for professionals. With a sleek design available in space black and silver finishes, the 14-inch MacBook Pro starts at just AED 6,899, equipped with the blazing-fast M4 chip and three Thunderbolt 4 ports, along with 16GB of memory.

The 14- and 16-inch models with M4 Pro and M4 Max come with Thunderbolt 5, offering lightning-fast transfer speeds and advanced connectivity options. All models boast a stunning Liquid Retina XDR display, now available with a new nano-texture option that minimizes glare, and can achieve up to 1000 nits of brightness for SDR content. The advanced 12MP Center Stage camera enhances video calls, while the MacBook Pro offers an impressive battery life of up to 24 hours—the longest ever in a Mac.

“MacBook Pro is an incredibly powerful tool that millions of people use to do their life’s best work, and today we’re making it even better,” said John Ternus, Apple’s Senior Vice President of Hardware Engineering. “With the powerful M4 family of chips and packed with pro features, the new MacBook Pro continues to be the world’s best pro laptop.”

The M4 family of chips utilizes cutting-edge 3-nanometer technology, delivering outstanding single-threaded and multithreaded CPU performance. These chips are engineered for machine learning tasks, featuring advanced GPU capabilities and a faster Neural Engine for incredible AI performance. Users can expect up to 24 hours of battery life, thanks to the efficient power consumption of the M4 family.

The 14-inch MacBook Pro with M4 is tailored for entrepreneurs, students, and creators, featuring a powerful 10-core CPU and a 10-core GPU. It delivers up to 1.8 times faster performance for editing gigapixel photos compared to the previous generation and offers exceptional speeds for demanding workloads like 3D rendering and video editing.

For professionals needing even more power, the MacBook Pro with M4 Pro includes a robust 14-core CPU and up to a 20-core GPU, enhancing multicore performance and memory bandwidth. It is designed to tackle intensive workflows like data modeling and structural engineering, achieving up to three times the speed of previous models.

For those seeking the highest level of performance, the MacBook Pro with M4 Max is built for data scientists and 3D artists. It features up to a 16-core CPU and a 40-core GPU, enabling unparalleled performance for heavy creative tasks. It supports up to 128GB of unified memory, making it perfect for working with large-scale AI models.

The new MacBook Pro also includes a state-of-the-art 12MP Center Stage camera, delivering high-quality video and a more engaging experience during calls. The device supports Thunderbolt 5 for enhanced connectivity, allowing users to connect multiple peripherals and high-resolution displays.

Running on macOS Sequoia, the new MacBook Pro offers a range of exciting features, including iPhone mirroring, an enhanced Safari browser, and improved gaming experiences.

With significant improvements over Intel-based models, including nearly 10 times faster performance for AI workloads and up to 20 times faster performance for graphics-intensive tasks, now is the perfect time to upgrade to the new MacBook Pro.

Apple also announced enhancements to the MacBook Air, the world’s most popular laptop, now starting with 16GB of memory at just $999.

Built with sustainability in mind, the new MacBook Pro features a custom alloy made from 100% recycled aluminum and uses recycled materials in its components and packaging.

Pre-orders for the new MacBook Pro begin today, with availability starting November 8.