Aruba exhibiting under the theme ‘Your Journey. Your Edge’ at GITEX 2021

Aruba is exhibiting under the theme ‘Your Journey. Your Edge’ at GITEX 2021. The firm will exhibit how enterprises in the Middle East may use Aruba ESP (Edge Services Platform) to prepare for a post-pandemic world of hybrid working, digital-first experiences, and hyper-aware facilities in its 12th participation at the event.

Commenting on the company’s participation at GITEX, Jacob Chacko, Regional Director – Middle East, Saudi & South Africa at Aruba says, “GITEX, with its position as the Middle East’s largest tech exhibition and networking platform, is the perfect venue for us to showcase our technology in simple, yet innovative ways. Our solutions address different industries’ specific needs and imperatives and create value through transformed customer experiences and accelerated financial outcomes. We constantly strive to build loyalty among our customers as well as channel partners, including distributors.”

“Today, more data than ever is generated at the Edge. Legacy networks are unable to cope with the massive amounts of data and decisions required in near real-time. Network architecture needs to utilize Artificial Intelligence in order to be predictive. That’s where Aruba ESP comes in. It is the industry’s first platform with an AI-powered’ sixth sense’. The solution is designed to unify, automate, and secure the Intelligent Edge and help organizations harness its immense potential.”

Aruba will present its latest solutions, which solve the digital transformation demands of regional businesses, at the event, including:

• Edge transformation in action: Aruba ESP use examples in healthcare, education, hospitality, banking, manufacturing, and retail will be showcased.
• Unified Infrastructure: The COVID-19 epidemic has sped digital transformation, increasing enterprise operational complexity. The company will demonstrate how its unified network streamlines network operations while increasing IT agility.
• Edge-to-cloud security: With more remote workers, there will be more cloud-based applications. Starting a SASE (Secure Access Service Edge) journey with WAN and security transformation will be discussed by Aruba.
• AIOps: Attendees will learn about Aruba’s sixth sense, which monitors and fixes Wi-Fi, wired, and SD-WAN environments automatically.
• As-a-service: Aruba executives will discuss the company’s flexible consumption and financing options, which allow for the quick deployment of new networking technologies during times of change.

At GITEX, the business will highlight its 630 Series Access Points (APs), which are the industry’s first enterprise-grade Wi-Fi 6E solution. The advantages of Wi-Fi 6E are obvious, and it is likely to enable organisations to become more connected than ever before, alongside other significant networking developments. Businesses will be able to replace sluggish connections and poor user experiences with robust, high-speed networks thanks to Aruba’s WiFi 6E technology.

Aruba executives are eager to discuss Aruba as-a-service and Aruba network as a service (NaaS) options, which offer business and IT leaders greater visibility, control, and flexibility across hardware, software, and management operations, with organisations looking to lower their risk during uncertain times. The pay-as-you-go budgeting concept honours today’s business need of keeping costs low.

“Aruba’s strength lies in our uniqueness, and this is the essence of our participation this year at GITEX. We hope to convey this experience to trade visitors engaging with us during the show,” concludes Jacob.

Aruba will be on hand at GITEX Technology Week, which runs from October 17 to 21, 2021 at the Dubai World Trade Centre, with stand number H7-A1 (DWTC).