ASBIS Teams Up with Overland-Tandberg for Data Solutions in ME

ASBIS Middle East, a subsidiary of ASBISC Enterprises PLC, has recently inked a strategic distribution deal with Overland-Tandberg, a premier provider in the realm of data storage and archive solutions. This collaboration fortifies ASBIS’ offerings with high-caliber data storage solutions, meeting the escalating demand within a swiftly expanding market segment. The global Data Storage market, valued at $244.9 billion in 2023, is projected to surge at a robust CAGR of 17% over the next six years, reaching an estimated value of $932.2 billion by 2030.

The newly enriched product line encompasses a comprehensive array of solutions from renowned vendor lines, including Neo® Tape Archive Solutions, RDX® Removable Disk Solutions, Titan® Storage Solutions, Olympus® Server Solutions, along with Data Archival and Management Services & Solutions. These cutting-edge offerings will be readily accessible across the Middle East & Africa region.

Hesham Tantawi, Vice President at ASBIS Middle East, expressed enthusiasm about the partnership, emphasizing the synergy between Overland-Tandberg’s advanced solutions and ASBIS Group’s expansive distribution network and localized market insights. This collaboration aims to deliver tailored data storage solutions, fostering accessibility and customization for customers across the Middle East.

Ashok Kumar, Regional Sales Director – APAC + ME at Overland-Tandberg, echoed Tantawi’s sentiment, anticipating mutual benefits for both companies and their clientele. The alignment of ASBIS Group’s reputation for delivering commercially viable solutions with Overland-Tandberg’s core values sets a promising foundation for a fruitful partnership in expanding their presence within the Middle East.