Avaya Edge Partner Program gets 15th consecutive CRN 5-Star Rating for driving growth and progress

Avaya, a global company in solutions to enhance and simplify communications and collaboration, announced that it has earned a 5-star rating in the 2023 Partner Program Guide by CRN, a brand of The Channel Company. This prestigious rating is given to companies that excel in building and maintaining profitable channel partnerships.

The Partner Program Guide, issued annually, is an indispensable tool for MSPs, VARs, SIs, SPs, and strategic service providers searching for technology manufacturers with superior partner programs to meet their business needs. Vendors were assessed by CRN on various program criteria, such as partner training and education, pre-and post-sales support, marketing resources, technical assistance, and communication, to identify those who provide the most extensive offerings.

Avaya received praise for its exceptional dedication to fostering potent and fruitful channel alliances. An extensive strategy that streamlines integrate, and aligns to improve the speed at which our clients must create new business and experience growth, the Avaya Edge Partner Program has about 4,600 partners worldwide. A variety of advantages are available through the company’s partner program, including cash incentives, help with sales and marketing, training and certification, technical support, and more. These characteristics have distinguished the business and been crucial to accelerating partners’ long-term development.

Fadi Moubarak, Vice President – Channels, Avaya International said “We continue to build on our award-winning Avaya Edge 2023 Program designed to provide industry-leading value to our partners enabling them to be successful with tools to help their customers.”

Moubarak added “At Avaya, we are committed to delivering innovative solutions that enable our partners to thrive in today’s dynamic marketplace. We will continue to invest in our partner program to provide the best possible support to our channel partners and drive growth for their businesses.”

Avaya selects partners based on their creativity and resourcefulness to enhance and complement solutions, enabling organizations to provide meaningful experiences. The Avaya Edge Partner Program highlights inclusivity, offering growth opportunities to businesses of all sizes and with different partner business models, making it one of the few channel programs in the industry that prioritizes this.

Antony Byford, Vice President Cloud & Collaboration, Westcon Europe said “Avaya continues to produce market-leading solutions that are filling the CX needs of a huge range of customers, which is why our partner community remains attracted to the company. With an impressive CX roadmap for on-premise solutions, opportunities to create value out of alliance technologies, and an easy path to cloud-based CX solutions, it’s easy for our partners to find the right Avaya product fit for their customers.”

Somkant Mishra, General Manager, Keyston Distribution said “Avaya’s message to the market, about providing Innovation without disruption, has resonated perfectly with customers.”

Mishra added “What’s even better than the message, however, is the fact that Avaya is one of the few brands globally that can actually deliver on that promise. Given the fragility of the global economy, organizations are looking for ways to deliver the advanced innovations that their customers demand, while still making use of existing investments. With Avaya, we can deliver that.”

With this recognition, Avaya continues to demonstrate its commitment to building strong and successful channel partnerships.