AVEVA appoints Nayef Bou Chaaya as Vice-President Sales and Head of MEA

With the appointment of Nayef Bou Chaaya as Vice President Sales and Head of the Middle East and Africa, AVEVA has strengthened its Middle East senior leadership team. The new position boosts AVEVA’s partner and customer relationships at a time when the company is assisting a growing number of industrial businesses in the region and around the world with digital transformation.

“We welcome and look forward to the strategic direction and dynamic leadership Nayef Bou Chaaya will bring to the one of AVEVA’s key markets,” said Caspar Herzberg, Chief Revenue Officer, AVEVA.

Bou Chaaya said, “I’m looking forward to joining AVEVA at an exciting time when the company is driving digital transformation and sustainability in the region.

“Momentum across the Middle East and Africa has been building around accelerating the use of advanced technologies to achieve climate neutrality. AVEVA has been at the forefront of the trend, having pioneered innovations that optimize performance, efficiency and sustainability over several decades. I am delighted to be tasked with strengthening and driving the delivery of our game-changing software and services across the region and beyond.”

Bou Chaaya is a seasoned executive management professional with over three decades of software sales experience in the oil and gas, energy, infrastructure, and food and beverage industries. He comes to Invensys from Schneider Electric, where he headed Process Automation Business Development in the Middle East. He previously held senior sales and operations leadership roles at Schneider Electric and Invensys.

Bou Chaaya, who was born in Lebanon and graduated from Lebanese American University with a bachelor’s degree in computer technology, will be stationed in Dubai. AVEVA will draw on his extensive experience to head the MEA organisation and assist partners all around the world in improving their operational and environmental sustainability.