5 November 2024, Tue |
6:40 PM
Bravado Gaming, a premier multi-gaming organization and lifestyle brand, has announced its entry into the Middle East and Africa gaming industry as part of its global expansion strategy to consolidate its regional fanbase and expose local gamers to its revamped gaming experience.
The Bravado expansion will include the establishment of bases in South Africa, Egypt, the United Arab Emirates, and Saudi Arabia, as well as a variety of competitive gamers and divisions from across the region, while also working on the Bravado brand’s lifestyle eco-systems.
Bravado Gaming will be tapping into the region’s over 65 million gamers to establish a formidable local presence, anchoring its strategic entry into the already vibrant gaming region, which had a combined revenue of over US1.7 billion in 2021 and is poised to reach over US$3 billion in 2025 – a compound annual growth of 13.8 percent.
“The culture of Bravado Gaming is that of being the best version of yourself. We want to tell inspiring stories to gamers across the globe and we have lived by that tenet from day one, more than 15 years ago and it has brought us incredible success over the years, not only in competing in esports, but also in developing minds and introducing people to a whole new world and way of thinking in the gaming and gamification eco-system. With the support of Alienware, Intel and Dell Gaming we will be taking this call-to-action beyond the borders of just South Africa, by officially expanding Bravado into selected countries within this region,” said Andreas Hadjipaschali, CEO and co-founder, Bravado Gaming.
Bravado Gaming has revamped its overall gaming experience as part of its global expansion by acquiring cutting-edge technology and amenities for its regional operations and activities.
Bravado Gaming will enter the Valorant market for the first time in the company’s history. The team, which will be based primarily in Egypt, will include five players and a coach. Andreas claims that the new squad is highly motivated and enthusiastic about competing at the highest level possible.
Following the success of Project Destiny 2018, Bravado Gaming has bolstered some of its most talented players who have emerged from the region and represented Africa on the global stage, while simultaneously developing their eco-system with the goal of building champions.
Other new divisions include Fortnite, which remains one of the most popular gaming and esports titles ever, Bravado Gaming has now expanded into the division with plans to pick up even more representatives. It’s Fortnite roster will span across South Africa, Egypt, the UAE and Saudi Arabia. Rocket League, FIFA and Fighting Games are also being introduced into the line-up while League of Legends is also on the cards for implementation.
While Bravado Gaming continues to be an esports-driven brand, the company has spent the last few years building its content creator eco-system with a holistic goal of creating stories through its regional campaigns, activities, players, coaches, managers and brand as a whole. This is in line with its objective to inspire enthusiasts, social and competitive gamers across the globe. Despite the prevailing changes over the last few years, Bravado Gaming is expected to continue developing this ecosystem as part of its long-term efforts to strengthen its gaming divisions.
“Content creators worldwide are important to us. It’s finally time for MENA players to have the proper support, nourishment and leadership to help them tap into their full potential and show the world how much talent there is here. I am extremely looking forward to showcasing what we’re capable of bringing to the table,” said Ahmed Mosaad, MENA Division Lead, Bravado Gaming.
Bravado Gaming will be developing interactive venues in Egypt, the UAE, and Saudi Arabia, in addition to the exciting announcement about the expansion of its players and divisions. These facilities will be outfitted with cutting-edge technology to ensure that events, training, and boot camps are a seamless experience for their players and divisions. Aside from the venues, the company will host a variety of public and private events. The company also hopes to welcome newcomers to gaming and esports, as well as provide great events and experiences for those who have been waiting for the chance to explore, share their passion, and tell inspiring stories.
