ChatFood leverages WhatsApp for 2022 Fifa World Cup 

ChatFood, an omnichannel ordering and data-driven marketing platform based in the UAE, is now a WhatsApp Solution Provider. ChatFood will be able to provide a turnkey solution to restaurants, bars, sports venues, and fan zones ahead of the 2022 FIFA World Cup. This significant milestone will enable venues to use WhatsApp Business to attract customers, secure bookings, increase revenue, and engage with fans through data-targeted communication.

Given the event’s advertising competitiveness, ChatFood has created a marketing toolkit for restaurants and bars to use WhatsApp marketing powerful tools to stand out from the competition and attract more customers to their venues.

Participating venues will be able to begin securing more table bookings with a personalized booking system integrated with WhatsApp, invite customers who opted in to games via WhatsApp, promote their World Cup packages, maximize revenue, and gamify the fan experience during games with time-limited promos for extra time or other key game moments via WhatsApp messages. Following the game, venues can re-engage these customers through WhatsApp by inviting them to the following games and collecting feedback.

Mimi, Head of Football Park Organization, the UAE’s most awaited Fan Zone located in DIFC, the heart of Dubai, explains, “When ChatFood approached us, we immediately saw the need that we had in the context of the World Cup. With ChatFood booking and digital ordering integrated with WhatsApp, we’re able to have one end to end solution to offer a personalized booking experience and delight our guests on site. This is every organizer’s dream!”

Restaurants can use ChatFood’s solutions to easily manage booking requests while providing a consistent level of service and allowing fans to order food and drinks without interfering with the game experience. All of these initiatives pave the way for a more enjoyable and personalized customer experience, and will provide venues with the ideal opportunity to capitalize on operational optimizations and capture lost revenue.

Previous World Cups have resulted in a 300% to 500% increase in business for the region’s restaurants and hotels; therefore, with this year’s edition taking place in the area, GGC countries have an exceptional opportunity to capitalize on the World Cup. Due to Qatar’s limited hospitality capacity, many fans and supporters are expected to relocate to Dubai, with companies such as Emirates providing free shuttle rides to World Cup stadiums for ticket holders. The games will also be played at GCC-friendly times, which means that more people will be able to watch them.