Cisco appoints Abdelilah Nejjari as new MD for the Gulf region

Abdelilah Nejjari has been named as Cisco’s new Managing Director for the Gulf region. He will be based in Dubai and will be in charge of all operations in the UAE, Qatar, Kuwait, Oman, Bahrain, Yemen, Pakistan, and Afghanistan.

Abdelilah will be in charge of driving Cisco’s business growth and strategy, with a focus on accelerating digital transformation for customers in the Gulf region and collaborating closely with Cisco’s partner ecosystem.

Abdelilah brings to the role over two decades of diverse experience in ICT and executive leadership, including over fifteen years with Cisco.

He was most recently Cisco’s Partner Lead and Chief Operating Officer for the Middle East and Africa, where he was in charge of planning and executing Cisco’s operational policies, go-to-market strategies, and priorities in the region. He was also in charge of strengthening and growing Cisco’s relationship with its expanding partner ecosystem.

Reem Asaad, Vice-President of Cisco Middle East and Africa said: “Cisco is deeply rooted in the Gulf countries and our commitment to support the region’s digital transformation has never been stronger. I am confident that Abdelilah’s expertise coupled with his leadership abilities will tremendously contribute to bolstering innovation in the region and bringing great value to our teams, customers, and partners.”

Abdelilah will support Cisco customers on their digital journeys in his new role, focusing on business agility, unified IT, hybrid work, and pivoting to cloud software and services, all while ensuring a seamless customer experience and end-to-end cybersecurity.

Commenting on his appointment, Abdelilah said: “I am honored to be trusted with the opportunity to lead Cisco in the fast-growing Gulf region where governments are taking leading steps to drive the development of knowledge-based economies. I look forward to extending Cisco’s momentum across the region and supporting our customers and partners to seize the full potential of technology and accelerate their digital transformation.”