Cloudflare Unveils AI Audit Tool for Websites

Cloudflare, Inc. (NYSE: NET), the connectivity cloud company, has unveiled AI Audit, a suite of tools designed to help websites of all sizes analyze and manage how artificial intelligence (AI) models use their content. This new feature offers website and content creators unprecedented insights into how their content is utilized by AI models, enabling them to control access and potentially set fair prices for its use.

AI Audit provides website owners—from large enterprises to small personal sites—with the ability to monitor and manage AI bots that are scanning their content thousands of times daily, often without the creator’s knowledge or compensation. This unchecked use of content can devalue businesses and disrupt content quality online. Cloudflare aims to address this by offering tools that allow creators to take control over their content and receive fair compensation.

Matthew Prince, co-founder and CEO of Cloudflare, stated, “AI will dramatically change content online, and we must all decide together what its future will look like. Content creators and website owners of all sizes deserve control over their content. With Cloudflare’s global infrastructure, we aim to provide the tools and standards needed for fair compensation and innovation.”

Key Features of AI Audit:

– Automatic AI Bot Control: Website owners can now block AI bots with a single click, giving them immediate control over who can access their content.

– Detailed Analytics: Cloudflare users can access analytics to understand how AI models interact with their websites. This includes differentiating between bots that credit their sources and those that do not.

– Enhanced Negotiation Tools: The AI Audit tab offers advanced metrics for negotiating with AI model providers, including crawling rates and content usage. It also includes model terms of use to protect content creators’ rights.

– Future Pricing and Transactions: Cloudflare is developing a feature to allow content creators to set fair prices for AI access and facilitate seamless transactions. This will enable smaller site owners to benefit from opportunities previously reserved for larger publishers.