commercetools helps businesses deliver outstanding buying experiences

commercetools, a provider of headless commerce, announced B2B functionalities as part of commercetools Composable Commerce’s core offering. Commercetools Composable Commerce for B2B gives users access to the company’s entire API portfolio, allowing them to create and customize experiences specific to their business model rather than having to tailor it to an out-of-the-box solution.

“To achieve longevity, businesses must be technologically agile enough to meet current and prospective customers wherever they may be, delivering a cohesive narrative experience across touchpoints. For example, over 80% of B2B buyers now prefer to order or pay through digital commerce,” said Mike Sharp, commercetools Chief Product Officer. “B2B leaders must invest in modern commerce architectures based on MACH (Microservices-based, API-first, Cloud-native and Headless) principles, such as with commercetools Composable Commerce for B2B, in order to safeguard their business’ future and keep up with shifting customer preferences and market needs. Composable commerce is inescapable to leaders looking to thrive and laggers looking to survive.”

commercetools Composable Commerce for B2B enables manufacturers, distributors, and wholesalers to future-proof their businesses in an increasingly complex and competitive market, allowing them to adapt their commerce offerings to meet the needs of their customers regardless of market forces or trends. Commercetools enables the rapid development of effective and beautifully designed commerce experiences by offering a single portfolio that can serve a wide range of business models, including B2B, B2C, and D2C, as well as a low cost of experimentation.

Leading customer merchants and businesses include Just Eat Takeaway, Vistaprint, and Dawn Foods.

“We are focused on providing the best experience for our customers, and the ability to easily scale and evolve to meet their changing needs was a critical step in our digital strategy,” said Gireesh Sahukar, Dawn Foods, Vice President of Digital. “commercetools Composable Commerce for B2B provided us with incredible flexibility and allowed us to make our customers’ lives easier by elevating the digital experience they have with Dawn. By providing customers with seamless account management and checkout processes, and the ability to view, search and browse our entire product catalog online, we continue to grow by delivering an industry-leading experience. Since launching ecommerce to our customers in the United States two years ago, the success we’ve seen so far has been astounding. More than half of our customers are registered to buy online, and that number continues to grow on a daily basis.”

Commercetools Composable Commerce for B2B is part of a comprehensive suite of powerful, flexible, and scalable solutions for next-generation digital commerce.