Crayon Data empowers personalized experiences with Generative AI Models

Crayon Data, a Singapore-based Artificial Intelligence (AI) and big data company, is focusing on developing customized Generative AI solutions for large corporations. With over 11 years of experience, Crayon Data has established itself as a prominent player in the field of AI. By leveraging data and AI technologies, the company revolutionizes business operations in various sectors, including banking, fintech, and other enterprises.

Crayon Data’s achievements include pioneering the first AI-driven lifestyle marketplace for banks, implementing hyper-localization strategies to drive growth in fintech companies, providing revenue acceleration platforms for enterprises, and offering real-time personalized itineraries for travel concierge services.

As the world increasingly adopts the latest generation of AI and utilizes data intelligently, Crayon Data remains at the forefront of innovation. The company’s flagship platform, maya.ai, utilizes patented algorithms and Machine Learning (ML) to generate meaningful insights from non-PII consumer data. These AI-driven insights empower enterprises to enhance customer engagement through hyper-personalization. Notable applications of maya.ai include digital personal storefronts for leading card issuers in India (serving approximately 15 million customers with a portfolio worth around $30 billion) and a personalized lifestyle marketplace for a prominent Islamic bank in the UAE (serving approximately 1 million customers with a portfolio worth around $15 billion).

Crayon Data’s research and development investments, along with its product roadmaps, combine to deliver several valuable solutions, including AI-generated personalized content for scalable marketing and digital commerce, personalized video commerce for enhanced engagement and sales, an AI-driven sandbox for accelerated production and testing of data models, machine learning models for improved performance of recommendations through ensembling, AI-assisted chatbots for both customers and enterprise users, and natural language search capabilities for discovery, commerce, bookings, and more.

Lakshmi Narasimhan, Chief Product Officer of Crayon Data, expressed his thoughts on the company’s innovative endeavors. He acknowledged the significant growth of the global AI market, which is projected to have a compound annual growth rate (CAGR) of 39.1% from 2023 to 2032. From the beginning, Crayon Data anticipated the widespread impact of AI and positioned itself as a leading player. The company places great importance on compliance, data protection, and privacy, adhering to responsible and enterprise-grade AI practices. Narasimhan emphasized that Generative AI is not merely a buzzword but represents the future of technology. He believes that this is the moment Crayon Data has been preparing for all along.