DU and HPE Join Forces for Enhanced Services

Today, Hewlett Packard Enterprise (HPE) announced the signing of a partner agreement with du, a telecommunications company under Emirates Integrated Telecommunications Company (EITC), with the aim of expanding its range of digital transformation solutions. Through this collaboration, du seeks to strengthen its position as a leading reseller and provider of managed services for next-generation technologies.

As one of the prominent service providers in the UAE, du is dedicated to enhancing customer experiences, fostering business growth, and scaling its service provider capabilities to meet the specific needs of enterprise and public sector customers in the local market.

The partnership with HPE will empower du to modernize and scale its capabilities, introducing new services to address local market challenges and requirements, and providing support to customers throughout their digital transformation journeys. Positioned as an official managed service provider and cross-portfolio reseller for HPE solutions, du will closely collaborate with HPE to tackle digitalization, hybrid cloud, data and AI, as well as edge requirements. Leveraging the global HPE Partner Ready ecosystem, solutions, and services, du aims to create new value opportunities and reduce time to market.

Ahmad Alkhallafi, Managing Director, Emirates & Africa, Hewlett Packard Enterprise, emphasized, “Strengthening our partnership with du will be vital to our strategy of providing our customers in the UAE with more flexibility and choice. We are delighted at the opportunity to help more customers embrace new technologies across cloud, intelligent edge, infrastructure, and software, and look forward to our continued cooperation. This partnership further highlights our commitment to investing in the Middle East and supporting our customers in the region through our extensive partner ecosystem.”

Fahad Al Hassawi, CEO at du, expressed, “Our strategic partnership with HPE empowers us to deliver an even broader array of differentiated services that will truly enrich our customers’ experience and empower them in their transformative journeys. From the edge to the cloud, we possess the ability to proactively identify and address challenges, while offering expert guidance for ongoing improvements. Our unwavering commitment is to continuously support our customers as they innovate and shape their successful futures.”