du and Nokia Unite for 5G Innovation in UAE Enterprises

Emirates Integrated Telecommunications Company (EITC)’s du and B2B technology innovation brand Nokia have joined forces through a strategic frame agreement, marking a significant step towards ushering in a new era of advanced technology applications powered by 5G for UAE enterprises. This collaboration positions du to lead the way in pioneering innovative 5G-driven solutions tailored to the needs of the enterprise sector. The signing ceremony, attended by du’s CEO Fahad Al Hassawi, Nokia’s Senior VP of Cloud and Network Services Business Applications, Hamdy Farid, and several senior executives from both organizations, solidified their commitment to this venture.

With a history of partnership, du and Nokia are embarking on a strategic journey to shape the future of advanced technology and its practical applications through 5G connectivity. As per the agreement’s terms, Nokia will provide du with cutting-edge end-to-end enterprise solutions, encompassing high-speed digital solutions and 5G use cases, which will be made available through Nokia’s Global Partner Program.

Jasim Al Awadi, Chief ICT Officer at du, expressed, “du and Nokia share a dedication to accelerating the development of advanced technology use cases tailored for enterprises, all powered by 5G, with a focus on enhancing people’s lives. This new agreement will unlock fresh opportunities in the 5G realm, reaffirming our role as a driving force in propelling the digital transformation of the UAE and positioning it as a regional hub for advanced technology innovation.”

Nokia’s continuous efforts in 5G innovation and its comprehensive solutions are equipping du to provide an exceptional network performance to its customers, paving the way for network enhancements to support future technologies.

Rima Manna, VP of the Middle East Market Unit at Nokia, noted, “Our collaboration with du fills us with pride as we bring the advantages of our advanced solutions to individuals and businesses alike. 5G holds immense potential for driving enterprise digitization and enabling innovative use cases. With its low latency and ultra-high-speed capabilities, 5G will unlock a world of possibilities, creating new revenue streams through industry transformation.”

This partnership will enable the deployment of groundbreaking technology applications across various sectors, including factories, warehouses, smart cities, and utilities, all powered by du’s 5G network. Additionally, numerous other applications, such as Robotics, Augmented Reality, and Artificial Intelligence, will be made accessible to benefit UAE customers.