du and Ookla Forge a Strategic Alliance to Enhance Customer Experience

du, a subsidiary of Emirates Integrated Telecommunications Company (EITC), has joined forces with Ookla, a global leader in connectivity intelligence, to elevate customer satisfaction. This collaboration will involve Ookla offering its comprehensive range of solutions to du.

du will harness Ookla’s cutting-edge solutions to gain invaluable insights into network performance, coverage, signal measurements, and real-world consumer network experiences. By leveraging these advanced tools, du aims to create a distinctive customer experience throughout the UAE, further solidifying the UAE’s global leadership position.

Fahad Al Hassawi, CEO of du, expressed his excitement about the partnership, saying, “We are delighted to join forces with Ookla to enhance our network performance and elevate the customer experience in the UAE. We will utilize powerful insights and data-driven solutions to ensure seamless connectivity and provide superior network performance to our cherished customers.”

As per the agreement’s terms, Ookla will provide du with end-to-end solutions, offering global insights on quality of service (QoS) and quality of experience (QoE). This will empower du to make informed decisions for network enhancements, reaffirming the company’s commitment to delivering world-class network performance to its customers.

Stephen Bye, President and CEO of Ookla, a division of Ziff Davis, stated, “Ookla’s partnership with du underscores our dedication to collaborating with providers to enhance broadband services accessibility and deliver an exceptional customer experience. We value our partnership and collaboration with du to improve its network and maintain the UAE’s position as the fastest country for mobile speeds on the Speedtest Global Index.”

Through this collaboration, du not only seeks to ensure seamless connectivity and superior network performance but also aims to contribute to the UAE’s recognition as the world’s fastest mobile market.