du Brings UAE National Day Celebrations to Emiratis Abroad

du, the leading telecom and digital services provider in the UAE, has launched an emotional video campaign in celebration of the 53rd UAE National Day. The campaign, designed to connect Emiratis living abroad with their homeland’s traditions and festivities, aims to reinforce national pride and unity, no matter the distance.

The campaign, titled “Carrying the nation’s spirit close to heart,” is a tribute to Emiratis abroad, celebrating their resilience and sense of belonging. The video captures the spirit of the UAE’s founding fathers, emphasizing unity and pride while showcasing the nation’s scenic beauty, cultural heritage, and remarkable achievements.

Adel Al Rais, Head of Corporate Communications at du, shared, “The UAE National Day is a time to honor our past, celebrate our accomplishments, and look toward the future. Our campaign this year reminds us that distance does not diminish our shared heritage. Whether you’re at home or far away, you are an integral part of what makes this country extraordinary. Through this initiative, we aim to ensure every Emirati feels connected, wherever they are.”

The video campaign highlights du’s commitment to promoting national identity and bringing together communities. It serves as a powerful reminder that the essence of the UAE, its traditions, and its celebrations remain close to the hearts of every Emirati, fostering unity and pride across the globe.