du, part of Emirates Integrated Telecommunications Company (EITC), proudly announces its significant sustainability achievements for 2023, reaffirming its dedication to advancing these efforts in 2024. As a leader in digitalization and technological innovation, du has set new benchmarks in sustainability, in line with the UAE’s Year of Sustainability. The company has been acknowledged for its commitment, ranking fourth in the Corporate Social Responsibility category among UAE brands, according to Brand Finance’s sustainability perception assessment.
Key Sustainability Highlights
Fahad Al Hassawi, CEO at du, stated, “We pride ourselves on embedding sustainability within our operations. Each initiative reflects our dedication to innovation and creating tangible impacts in the communities we serve. We are committed to exceeding our sustainability goals, driving positive change for our stakeholders, and contributing to the UAE’s sustainability ambitions.”
Innovative Solar on Tower Project
du’s internally developed and patented Solar on Tower Project has been pivotal in reducing the environmental impact of its operations. This innovative solution will be deployed at 270 sites by the end of 2024, with each site saving 26.6 MWh of energy and reducing carbon emissions by 11 tons annually. Additionally, du has achieved a 25% reduction in office energy consumption through energy-efficient measures such as 3M sunscreens, motion sensors, and energy-efficient appliances.
Showcasing at GITEX Global 2023
At GITEX Global 2023, du highlighted its commitment to innovation and sustainability under the theme “Shaping a Brighter Tomorrow By Empowering a Sustainable Future.” The company introduced new technologies and sustainable practices, aligning with the UAE’s vision for a net-zero future by 2050. du collaborated with key government entities, including the Environment Agency – Abu Dhabi and Masdar City, to enhance digital transformation and sustainability efforts.
Awards and Recognitions
du’s dedication to sustainability and corporate social responsibility was recognized with several prestigious awards in 2023, including Majra Awards from the National CSR Fund, and accolades at the Employee Happiness Summit & Awards for its L&D Strategy and Workplace Design. The MENA Green Building Awards also highlighted du’s efforts in creating sustainable workspaces.
Holistic Approach to Sustainability
du’s sustainability strategy is rooted in ethical governance, environmental stewardship, and community empowerment. The company aligns its efforts with key United Nations Sustainable Development Goals (UNSDGs) such as Good Health and Wellbeing, Decent Work and Economic Growth, and Climate Action, striving to make a positive impact on society and the environment.
In promoting community wellbeing, du introduced the UAE’s first Arabic sustainability podcast, covering topics like sustainability basics, climate change myths, recycling, and sustainable development. The company also led awareness initiatives aligned with the Year of Sustainability, including a campaign to educate students and parents about the dangers of cyberbullying.
Employee Engagement and Wellbeing
du has achieved a 94% participation rate in its Employee Engagement Initiative, with an engagement score of 81%, underscoring its commitment to creating a supportive work environment. This reflects the company’s holistic approach to sustainability, focusing on employee well-being, customer happiness, and reducing its environmental footprint.
As du continues its sustainability journey, it plans to announce further initiatives and activities in 2024, reinforcing its commitment to enhancing sustainability efforts and contributing to the UAE’s ambitious net-zero goals.
