du, DIFC Launch AI Program for UAE Entrepreneurs

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du, part of Emirates Integrated Telecommunications Company (EITC), has officially launched its innovative program at the DIFC Innovation Hub. This initiative marks a significant milestone in the strategic partnership between du and DIFC Innovation Hub, aimed at driving innovation and supporting entrepreneurs throughout the UAE. The program’s first session, titled “AI Advantage Series: The Future of Entrepreneurship,” kickstarted an ambitious journey to redefine entrepreneurship through Artificial Intelligence (AI).

Targeting small and medium businesses across Dubai, the debut workshop offered an in-depth exploration of how AI is revolutionizing business strategies, branding, and market analysis. The series is designed to go beyond traditional approaches by focusing on three critical pillars: Marketing, Operations, and Finance.

In the Marketing domain, participants learned about AI-powered tools for digital engagement, including AI-driven content creation for social media, advanced marketing techniques, and email campaigns. Leading experts from DigitalFirst and Webidoo shared their insights on cutting-edge marketing innovations.

Operational excellence was another focus, with discussions on AI chatbots for customer service, market research, and workflow automation. Industry leaders provided practical knowledge on leveraging AI for operational efficiency.

The Finance sessions introduced AI-driven financial forecasting, innovative payment solutions, and smart accounting practices, giving participants the tools to enhance financial planning and management.

This strategic collaboration between du and the DIFC Innovation Hub emphasizes their commitment to fostering a thriving entrepreneurial ecosystem in the UAE. The AI Advantage Series offers startups comprehensive support, including access to innovative workspace solutions, mentorship, networking, and financial services, all designed to equip entrepreneurs with the skills needed to succeed in today’s fast-paced business landscape.


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