Du Empowers Emirati Talent for Digital Future

du, part of Emirates Integrated Telecommunications Company (EITC), announced its participation in Ru’ya Careers UAE 2024, reinforcing its commitment to empowering the nation’s talent and driving the UAE’s digital transformation. At the event, du aims to foster individual career growth for Emiratis while showcasing its dedication to broader educational and community engagement goals.

At the heart of du’s participation are three key pillars: empowerment, learning and growth, and flexibility—values aligned with the UAE’s mission to cement its position as a global digital leader. Through Ru’ya Careers UAE 2024, du seeks to equip UAE nationals with the best digital training, enabling them to thrive in today’s rapidly evolving market and contribute to future technological advancements.

Fatema Al Afeefi, Head of Employee Experience & HR Digitalization at du, stated, “In the face of a growing digital talent gap, our mission is clear: to empower UAE nationals with cutting-edge digital training and opportunities. Our goal is to ensure they not only participate in but lead the digital revolution. By fostering an innovative and supportive workplace culture, we attract top talent and encourage both personal and professional growth. Our participation in Ru’ya Careers UAE Fair underscores our commitment to nurturing the next generation of digital leaders.”

The UAE’s digital landscape is evolving swiftly, with visionary initiatives like Dubai Smart City and increased investments in AI, blockchain, and IoT. Despite these advancements, there is a rising demand for skilled professionals capable of spearheading these innovations. As a leading digital telco, du is dedicated to closing the talent gap by promoting digital literacy and equipping Emiratis with advanced skills to support Emiratization and drive technological innovation.