du launches cyberbullying awareness campaign in UAE schools

du, a telecommunications company in the UAE and a subsidiary of Emirates Integrated Telecommunications Company (EITC), has announced the launch of a new campaign aimed at raising awareness about cyberbullying among students. In collaboration with Beat the Cyber Bully, du is taking proactive steps to educate UAE students about the risks associated with cyberbullying and the importance of prevention.

The campaign will involve visiting both private and public schools across the UAE, where du will conduct interactive workshops tailored to different age groups. By taking a comprehensive approach, du aims to ensure that students receive the necessary knowledge and skills to identify, report, and prevent cyberbullying effectively.

Adel Al Raees, Head of Corporate Communication at du, expressed the company’s commitment to combatting cyberbullying and promoting a safe online environment. He emphasized the importance of empowering students to take a stand against cyberbullying, fostering a culture of respect, empathy, and responsibility in the digital world.

Recognizing the growing concern over the prevalence of cyberbullying, du’s campaign seeks to address the detrimental impact it has on young people in today’s increasingly digital age. The workshops will equip students with essential tools to navigate the online world securely and promote inclusivity.

In addition to the school visits, du will launch an SMS campaign and share informative content on its social media platforms to raise public awareness. The company plans to engage the community further through competitions with prizes, encouraging active participation in the campaign. Moreover, informative sessions specifically designed for parents will help them understand and effectively address cyberbullying.

du has also partnered with UNICEF as part of its commitment to promoting online safety for children, underlining the significance of this initiative. By joining forces with Beat the Cyber Bully and UNICEF, du aims to make a positive impact on the lives of young people and cultivate a more secure and inclusive digital space for all.

The cyberbullying campaign by du is currently underway and will continue until the end of the semester. The company plans to conduct informative workshops across various schools in the UAE, involving both students and parents. With this initiative, du is dedicated to spreading awareness and making a lasting difference in the lives of young people, creating a safer and more inclusive digital landscape.