du Partners with Microsoft to Boost SME Productivity in the UAE

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du, the leading telecom and digital services provider, has launched the Ultimate Plans, a suite of digital solutions designed to enhance productivity, digital presence, and security for small and medium-sized enterprises (SMEs) in the UAE. In collaboration with Microsoft, these new plans provide SMEs with advanced productivity tools and robust security features, helping businesses foster growth and accelerate digital transformation.

The partnership is a key part of du’s strategy to empower SMEs in the UAE by offering comprehensive solutions tailored to meet the unique challenges of the modern business environment. The Ultimate Plans aim to accelerate digital transformation, promote operational excellence, and support business growth.

Karim Benkirane, Chief Commercial Officer at du, said, “We are excited to introduce the Ultimate Plans, which represent a major step forward in supporting SMEs. By integrating Microsoft 365 into our offerings, we are providing businesses with powerful productivity tools and robust security to help them achieve operational excellence. Our goal is to provide a complete solution that addresses the evolving needs of SMEs and helps them thrive in today’s competitive market.”

The Ultimate Plans offer flexible solutions for SMEs, featuring internet speeds ranging from 200 Mbps to 1 Gbps, ensuring fast and reliable connectivity. These plans include bundled internet and multi-voice services, along with essential hardware such as lines and cordless phones. The security features include antivirus licenses and built-in firewalls, providing comprehensive data protection.

Additionally, SMEs can establish a solid digital presence with a free .ae domain name and an e-Commerce Starter Kit for the first year. To support productivity, Microsoft 365 Business Basic licenses are included, offering access to essential tools like Word, Excel, and Outlook. The plans also come with flexible add-ons and inclusive national and international minutes to meet the specific needs of businesses.

Through the partnership with Microsoft, Microsoft 365 integration brings cloud storage, collaboration tools, and advanced security features to SMEs. The suite is designed to meet the needs of businesses across various industries, offering a range of plans that fit different budgets.

Ahmed Hamzawy, Chief Partnership Officer at Microsoft UAE, commented, “This collaboration with du is a significant step in delivering innovative solutions to SMEs in the UAE. By integrating Microsoft 365 into du’s Ultimate Plans, we are providing businesses with the tools and security they need to operate efficiently and grow. We are excited to support SMEs in their digital journey and help them reach their full potential.”

The integration of Microsoft 365 in the Ultimate Plans provides several features to improve business productivity, including a 50GB mailbox, a custom email domain address, and access to Microsoft Teams for seamless internal and external communication. Additionally, users receive 1TB of OneDrive storage, ensuring secure data access, while advanced security measures, including phishing and ransomware protection, safeguard business operations. The inclusion of Copilot for M365 enhances productivity with intelligent assistance and context-aware suggestions, enabling businesses to make informed decisions.

With this strategic partnership, du and Microsoft are providing UAE SMEs with the tools and solutions needed to drive digital transformation, boost productivity, and secure their digital operations, ultimately helping them thrive in an increasingly digital world.


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