In the latest 2024 Brand Finance rankings, du, the premier Emirates Integrated Telecommunications Company (EITC), has achieved an extraordinary milestone in brand supremacy. With an impressive Brand Strength Index (BSI) of 82.5 points, du not only maintains its coveted AAA- rating but also secures the 3rd spot in the UAE and the 7th in the entire Middle East region. This remarkable ascent propels du into the esteemed Global Top 25 Telecom brands, marking a significant leap from its previous position at 33rd last year.
The company’s relentless commitment to strategic initiatives and groundbreaking telecommunications solutions has resulted in a substantial 13% year-on-year increase in brand value, soaring from $2.198 billion to an impressive $2.475 billion. This substantial growth underscores a notable financial upsurge and reaffirms du’s dedication to excellence and innovation in the fiercely competitive telecom industry.
Fahad Al Hassawi, CEO of du, expressed his pride, stating, “du’s vision, which forms the bedrock of our strategy to deliver unparalleled value and experiences to our customers, has fortified our brand against both local and international benchmarks. Our strategic endeavors have catapulted us to the 7th strongest entity in the Middle East telecom sector, further solidifying our stature among the Global Top 25 Telecom brands. Adapting to evolving market dynamics and customer preferences, we have consistently refined our approach to elevate customer satisfaction in harmony with our brand ethos.”
This surge in brand strength and value is a testament to du’s proactive integration of cutting-edge technologies and customer-centric services, significantly enhancing user experiences. The recognition also stems from du’s bolstered brand strength across various index attributes, including product quality, value for money, and innovative solutions to address customer needs, positioning the company as a frontrunner in these domains. Notably, du’s recent initiatives in expanding 5G capabilities and enhancing digital transformation services have set industry benchmarks and reinforced its leadership position.
