du Unveils Expanded B2B Portfolio at Gitex Global 2024

du, the leading telecom and digital services provider in the UAE, has successfully concluded its participation at GITEX Global 2024, which took place from October 14 to 18 in Dubai. The event served as a platform for du to showcase its role as a digital enabler, aligning with the theme “Add Transformation to Tomorrow with Integrated Solutions.” du introduced an expanded B2B portfolio, including du Tech and du Infra, aimed at driving digital transformation for government entities and businesses across key sectors.

Fahad Al Hassawi, CEO at du, emphasized the significance of the event, stating, “Our performance at GITEX 2024 reflects our vision and strategic initiatives. The interest and engagement from visitors reinforce the relevance of our innovative showcases, aligning with the needs of our target audience. Strategic partnerships with government entities and global technology leaders will enable us to enhance business ecosystems and contribute to the UAE’s economic and digital development agenda.”

During GITEX 2024, du demonstrated its commitment to advancing the digital economy with cutting-edge solutions powered by AI, 5G, IoT, and robotics. From enhancing education through the introduction of Maha, the Emirati humanoid teacher, to revolutionizing agriculture with automated precision farming, du showcased its vision of a digitally transformed future. The company also introduced the “DarkWarehouses” initiative, leveraging AI and robotics to streamline manufacturing and retail operations, significantly reducing energy consumption and increasing efficiency.

du’s innovative showcases extended beyond individual sectors, with the introduction of solutions such as Smart Things Pro for Business, which optimizes operations through AI-powered devices. Additionally, du’s advancements in data management, including Hyperscale Cloud and AI GPU-as-a-Service, addressed the growing demand for data sovereignty and AI-driven solutions in the UAE.

Strategic collaborations were at the forefront of du’s efforts at GITEX Global 2024. The company announced key partnerships with Dubai Economy and Tourism (DET) to support startups and SMEs through the ‘Dubai Unified Licence (DUL)’ platform. du also signed a memorandum of understanding with Sheraa, providing technical support to Sharjah’s Centers of Excellence, aimed at empowering startups in sustainability, advanced manufacturing, and EdTech. Internationally, du strengthened its partnerships with global technology leaders such as Nokia, Cisco, TATA, and Accenture, furthering its commitment to innovation and digital transformation.

Through its collaborations with government entities including Dubai Health Authority, Emirates NBD, and Dubai Police, du continues to align its digital initiatives with public services, contributing to the UAE’s digital transformation. With these efforts, du is poised to play a significant role in the UAE’s drive toward becoming a leading digital economy.

For more information on du’s initiatives and future plans, visit www.du.ae.