e& partners with Meta to drive innovation

As part of e&’s transformation drive to become a global technology conglomerate, the Group announced a strategic partnership roadmap with Meta. The collaboration will enable e& become a leading techco player driving innovation, enhancing organisational performance and nurturing its internal culture across its footprint.

e& (formerly Etisalat Group) and Meta will collaborate on use cases that integrate with the most recent Meta products and solutions, consumer channel digitalization, enhancing Augmented Reality (AR) and Virtual Reality (VR) experiences, and conversational commerce across its digital communication plans.

As part of its strategy, e& will strengthen its global positioning by focusing on creative development and automation, immersive experiences, and strategic partnerships. Internally, there will be a group-wide effort to drive a more productive work culture by developing customized learning paths and certifications, training and workshops, implementing robust internal communications plans, and increasing workplace collaboration. 

“Our partnership with Meta is in line with our ambitious goals of creating limitless possibilities built on connections, connectivity and collaboration,” said Hatem Dowidar, GCEO, e&. “We are developing strong partnerships and identifying new growth opportunities as we advance our transformational journey for the benefit of our customer segments and shareholders. We look forward to a fruitful collaboration with Meta as we continue to create a more progressive business model that supports our growth aspirations to stay fit for the future.

“An important element in our partnership with Meta is to design powerful, seamless digital experiences for all our customers so that they are empowered to advance their own digital transformation agenda with our support. Our advanced 5G network will ensure that we provide a platform that will combine multiple technologies to bring the internet to life and help our customers embrace a digital-first lifestyle more efficiently.” 

Commenting on the partnership Fares Akkad, Regional Director for MENA, at Meta said: ”At Meta, we’re focused on continuing to build innovative products and tools, so we can keep helping businesses and partners connect with people. We are excited to work with e& to further grow their digital transformation journey and leverage Meta technologies to benefit their customer base.”

Etisalat Group‘s brand identity has been changed to e&, with effect from February 23, 2022. Its strategy aims to accelerate growth by building a resilient business model that represents the Group’s main business pillars.

The Telecoms business is currently led by Etisalat UAE in e&’s home market and by existing subsidiaries for international operations, upholding the Group’s rich telecoms heritage, strengthening the Group’s strong telecoms network, and maximising value for the Group’s various customer segments. Increasing digital services for individual customers in order to elevate their digital-first lifestyle, e& life brings next-generation technologies in entertainment, retail, and financial technology via smart connectivity platforms.

e& enterprise focuses on maximising value through end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT), and Artificial Intelligence (AI), as well as deploying mega projects, to enable the digital transformation of governments, large-scale enterprises, and corporates. e& capital enables the Group to concentrate its efforts on driving new mergers and acquisitions, while also increasing shareholder value and strengthening its global presence.