e& Shows AI in Action at GITEX

e&, the global technology group, is poised to make a significant impact at GITEX Global 2024, the world’s largest technology event. Following a year of remarkable growth and innovation, e& will unveil its latest advancements in AI, connectivity, and digital transformation.

This year’s participation at GITEX focuses on “demonstrating AI in action,” highlighting the practical applications of AI and showcasing its real-world impact in driving innovation, enhancing connectivity, and transforming industries. e& aims to deliver tangible value across all sectors of the digital economy.

In addition to announcing several strategic partnerships at GITEX, e& will showcase groundbreaking AI-powered solutions across various industries, including intelligent connectivity, digital finance, smart cities, healthcare, and workplace transformation. These cutting-edge technologies underscore the company’s commitment to leveraging AI for digital transformation.

A key highlight will be the e& UAE’s ‘Human Digital Advisors,’ which utilize AI and 5G technology to provide personalized, real-time assistance in an immersive holographic format. Visitors will have the opportunity to interact with these digital advisors, set to launch as the first ‘Human-Digital Customer Service’ for a UAE-based telco.

The e& pavilion will feature an “AI Zone,” which includes the “Mini AI Museum,” offering an interactive journey through the history of AI. This experience will illustrate how e& harnesses intelligent technology to revolutionize various sectors. The AI Zone will showcase diverse applications of AI, from empowering People of Determination to transforming industries like healthcare, education, and finance.

Building on its past achievements in 5G, e& UAE, the telecommunications arm of e&, is set to solidify its connectivity leadership by announcing a groundbreaking network speed upgrade. The company will reveal the fastest aggregated 5G-Advanced speed of 50Gbps, establishing a new benchmark for mobile network performance.

e& money, the fintech arm of e& life, will introduce two innovative features to its financial super app. The EasyCredit microlending service will empower users to access microloans seamlessly, while the new gold investment feature will offer a secure platform for tracking and investing in gold, all within the app.

e& enterprise, the digital transformation arm of e&, will highlight its pioneering public-private sector partnerships with key government entities, showcasing its role in driving digital transformation across various sectors. Visitors can explore innovative sustainability solutions, including GHG reporting, ESG, and the Vyzrd climate intelligence platform.

In addition to showcasing its latest innovations, e& will announce strategic partnerships aimed at advancing digital transformation throughout the Middle East. The company’s emphasis on cloud solutions, AI deployment, and collaborative partnerships reinforces its leadership in the technology industry.

The e& pavilion is located at Dubai World Trade Centre, Zabeel 1, stand no: Z1-A10 & Z1-A20.