e& UAE, ServiceNow, and Quintica Partner for AI Transformation

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e& UAE, the telecom division of e&, has announced a multi-year technology transformation program in partnership with ServiceNow, an AI business transformation platform, and Quintica, an elite ServiceNow partner and technology consulting firm in the Middle East and Africa. The initiative highlights e& UAE’s commitment to modernizing its technology infrastructure through AI automation and predictive analytics, enhancing customer-centric offerings and delivering seamless user experiences.

Leveraging the ServiceNow Platform®, Quintica will implement industry-specific workflows tailored to the Telecommunications, Media & Technology (TMT) sector. This partnership will enable e& UAE to:

– Modernize Technology Infrastructure: With AI-driven solutions, Quintica will assist e& UAE in integrating modern technology platforms for improved efficiency and scalability.

– Enhance Customer Experiences: Real-time monitoring and AI from ServiceNow will allow e& UAE to prevent service disruptions before they affect users, boosting service reliability and customer satisfaction.

– Achieve Future-Ready Agility: The advanced capabilities of the ServiceNow Platform will empower e& UAE to swiftly adapt to market shifts and evolving customer needs, ensuring the company remains competitive in a rapidly changing digital landscape.

“Delivering a seamless user experience is at the heart of e& UAE’s mission,” said Khalid Murshed, Chief Technology and Information Officer of e& UAE. “With the combined strengths of ServiceNow and Quintica, we’re accelerating our modernization efforts, leveraging AI and automation to enhance customer engagement and position ourselves as a tech leader in the digital age.”

ServiceNow’s Fabio Spoletini, GVP for Southern Europe, Middle East & Africa, added, “We are excited to collaborate with e& UAE and Quintica to innovate telco-specific solutions that meet evolving customer expectations and enhance operational efficiency.”

Saki Missaikos, CEO of Quintica Group, echoed these sentiments, noting, “Telco companies are increasingly seeking next-generation AI and platform solutions to transform operations and drive customer satisfaction. We are proud to support e& UAE in achieving these strategic goals.”

This partnership will help e& UAE remain at the forefront of the telecom industry, driving digital transformation and elevating the customer experience through AI-powered innovations.


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