Etisalat wins Best Regional SMS Service Provider at CC Global Awards 2021

Etisalat won Best Regional SMS Service Provider CC Global Awards 2021 during the fifth annual Carrier Community (CC) Global Awards ceremony in Berlin on the 2nd of September.

The CC Global Awards honor innovations and achievements among telecom wholesale operators and ecosystem partners around the world, as judged by an impartial panel of telecom analysts and experts.

The Best Regional SMS Service Provider award is granted to an organization with a one-of-a-kind service or initiative that displays the most successful and innovative service or solution, as well as the commercial benefits that result from it.

Commenting on the award, Ali Amiri, Group Chief Carrier and Wholesale Officer, Etisalat, said: “We are honored to receive the ‘Best Regional SMS Service Provider’ award, which highlights Etisalat’s continued success as a tier-1 mobile carrier, through its wholesale comprehensive messaging value proposition, to establish its market position as a leading regional wholesale SMS carrier. This recognition is a testament to our continuous and value-focused innovations – a key driver to our success in the wholesale business.

“It is worth noting that Etisalat has made considerable investments in developing its messaging service to address market requirements and has started offering wholesale SMS termination services to various partners and customers by leveraging its extensive global connectivity with mobile network operators.”

Etisalat has experienced significant growth over the last five years, sending billions of messages to various mobile network carriers via Etisalat’s messaging hub. This rapid expansion was fueled by a strategy that focused on a number of critical factors, including a value proposition that included a slew of perks and features like safe and dependable message delivery, advanced online tools and capabilities, and competitive pricing.

Etisalat recently invested in a cutting-edge messaging platform with a variety of advanced features to ensure best-in-class quality service, cost-effective routing, mobile number portability, security services such as a firewall, an online portal with a dashboard, and other tools, and API interconnection capability.

Etisalat’s regional sales presence in the Middle East, Europe, and Asia has resulted in the expansion of Etisalat’s wholesale application-to-person (A2P) customer base to the EMEA and Asia areas, bringing the company closer to end customers.