HUAWEI Ads introduced its first-ever offline summit in MENA

The HUAWEI Ads Summit 2021, held in Dubai, highlighted the platform’s advertising capabilities as well as its industry-specific possibilities. Over 150 top executives from leading media and marketing organizations and HUAWEI Ads Certified Partners attended the first event in the Middle East and North Africa.

The event opened with an interactive and entertaining gamified introduction to HUAWEI Ads, allowing attendees to familiarise themselves with the platform ahead of time. Huawei speakers greeted attendees and gave a detailed presentation on HUAWEI Ads’ performance as a programmatic advertising platform. The typical revenue-sharing model, available media formats, and platform capabilities were discussed, including enhancing developers’ leads and sales volume by leveraging first-party data and receiving real-time insights into audience interaction with advertisements. HUAWEI Ads also exposed attendees to online programs aimed at empowering potential developers across MEA.

HUAWEI Ads redefines digital advertising and hosts many more events to keep the ad tech sector informed and up to speed on their latest offerings.