Bose launches the SoundLink Flex

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The SoundLink Flex is a new addition to Bose’s popular SoundLink Bluetooth® speaker family. In an all-new, grabbable, and ultra-rugged design, the Flex delivers the best music performance for a portable speaker of its size. It’s packed with patented Bose technology to create deep, clear sound that’s loud enough for any outdoor adventure and powerful enough to fill your living room while entertaining. It also includes unique Bose PositionIQ technology, which automatically detects the speaker’s orientation, allowing it to offer rich, lifelike sound whether it’s upright, hanging, or lying on its back. With an IP67 waterproof and dustproof rating and a battery life of up to 12 hours, it’s a durable, portable worker.

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Revolutionary Performance for Mobile Audio 

The Flex makes the most of every square inch of its housing to produce incredible audio. A large bespoke transducer maximises clarity so you can hear each instrument and vocal, and produces bass you can feel in your chest. It works in tandem with dual-opposing passive radiators to transform vibration into tremendous audio output from the little speaker. Bose’s patented digital signal processing (DSP) technology reduces distortion substantially, resulting in genuine, complete sound.

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Through Bose PositionIQ technology, the Bose SoundLink Flex dynamically senses its orientation and instantly adapts to deliver uncompromised audio for the first time in a Bluetooth speaker. Whether the Flex is upright on the kitchen counter, hanging from a backpack, or lying flat next to the pool, you don’t need to do a thing to ensure optimal sound quality. 

Built for Every Drop, Spill, and Element in a Beautiful, Grabbable Design

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The SoundLink Flex is tough and resilient, with an IP67 rating and superior materials to withstand everything your day throws at you. Its soft silicone back and powder-coated steel grille protect it from drops and bumps, are corrosion and UV light resistant, and won’t peel or flake. Its well-sealed acoustic components keep water, dust, and grime out while maintaining excellent audio quality. After an inadvertent drop in the bathtub, pool, or ocean, it will float to the surface. Its sturdy utility loop may be quickly attached to a bag’s carabiner or buckle, or hung from a shower or beach chair hook.

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The Flex fits smoothly in your palm, feels comfortable to hold when you grab it and leave, and looks exquisite on your bookshelf, measuring 20.14cm wide, 5.23cm deep, and 9.04cm high and weighing just 580 grammes. It’s available in three stunning colours: Black, White Smoke, and Stone Blue.

Connects in Seconds, Works All Day, Plays Perfectly with Others

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The SoundLink Flex is easy to set up, with simple voice prompts that allow you to pair your phone or tablet with Bluetooth in seconds. It remembers up to eight connections to allow for easy switching between devices. You can operate the Flex, customise settings, and get the latest software updates with the Bose Connect app. You can also turn on/off the speaker, adjust the volume, connect to Bluetooth, and play, pause, or skip tunes using the on-speaker buttons. You can also use the built-in microphone to access your phone’s voice assistant or to take and make calls with great clarity.

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The Flex includes a rechargeable lithium-ion battery that can provide up to 12 hours of playback time, which should be plenty to get you through an all-day family reunion or a relaxing afternoon at the park. The Flex charges via USB-C®, with the charging port conveniently situated on the opposite side of the utility loop, allowing you to charge and play the Flex in any posture.

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For Stereo Mode (left-right channel) or Party Mode, connect a second SoundLink Flex or Bose Bluetooth speaker (simultaneous music playback). When you’re at home, use Bose SimpleSync technology to extend your listening experience with one or more Bose smart speakers or soundbars. When the Flex is connected, ask your voice assistant to play music on your smart speaker, and content will play simultaneously on both.