Cartlow, the reverse logistics platform, acquires Melltoo

Cartlow, the region’s reverse logistics platform, has announced the acquisition of Melltoo, the trusted classified platform for used items founded in 2014 by Sharene Lee and Morrad Irsane.

Melltoo customers will be automatically redirected to Cartlow’s platform, where they can shop or sell their pre-loved and never-used items, in accordance with the acquisition. This acquisition will provide Melltoo customers with access to 30+ categories and over 500K products, as well as unique value propositions such as free delivery, a 10-day return policy, and a 12-month warranty.

Cartlow will be able to further dominate the global reverse logistics market, which is expected to reach $958 billion by 2028, as a result of this acquisition. Cartlow will continue to empower businesses in the region through its cloud-based technology, providing SaaS services to major players in the reverse logistics ecosystem and paving the way to the circular economy through its sustainable practices.

Mohammed Sleiman, the Founder and CEO of Cartlow, comments, “More than 2 Million products have been sold on our platform since we launched with a ground-breaking contribution of saving more than 6 million kg of e-waste and 36 million kg of carbon emissions. We are thrilled with our latest acquisition of Melltoo, further allowing consumers to transact on our platform in the region. Through Cartlow’s platform, Mellto customers will be enabled with a wide range of products and a more convenient way to shop and sell preloved products.”

Morrad Irsane, CEO of Melltoo, comments, ‘’We have built a great product with Melltoo, and I am excited to join forces with Cartlow to uplift the re-commerce industry in the region. Partnering with Mohammed in his vision and execution was a no-brainer for me.’’

Cartlow will continue its efforts through its recommerce channel to provide customers with incredible deals on products such as mobile phones, tablets, laptop computers, home essentials, and much more.

“We provide retailers, distributors and sellers with the tools and technology to ensure an easy and convenient shopping experience for our customers” stated Mohammed Sleiman, adding “Our mission at Cartlow is always to provide the best-in-class experience to our customers within the re-commerce and reverse logistics landscape.”