Google Cloud Strengthens Partnership with Atlético de Madrid

Google Cloud has expanded its partnership with Atlético de Madrid, becoming the official cybersecurity partner for both the men’s and women’s teams. This collaboration emphasizes the club’s commitment to innovation and digital resilience in sports technology.

As cyber threats continue to grow, Atlético de Madrid is taking proactive steps to protect its operations. The club has adopted Google Cloud’s Backup and Disaster Recovery Service, which automatically encrypts data at rest. This service ensures the security of critical data and systems, enabling the club to quickly recover from any disruptions.

Since the start of the partnership, Google Cloud and Atlético de Madrid have worked together to enhance the club’s cybersecurity measures. The focus has been on protecting sensitive data and maintaining the integrity of digital operations, especially in fan engagement. The partnership also aims to raise awareness of emerging cybersecurity threats and implement best practices to stay ahead of risks.

Atlético de Madrid faces various cybersecurity challenges, including data breaches, ransomware attacks, and phishing attempts. These threats could impact the club’s reputation and fan trust. By addressing these issues, the club is ensuring that all digital interactions, from purchasing tickets to online engagement, remain secure.

Looking ahead, Google Cloud will continue to support Atlético de Madrid in strengthening its security capabilities. Together, they aim to adapt to the evolving cyber threat landscape and maintain a secure foundation for future growth.

“The safety and trust of our digital ecosystem are crucial to everything we do,” said René Abril, CIO of Atlético de Madrid. “Cybersecurity ensures that all interactions with our club, whether online or at the stadium, are seamless and protected.”

Cristina Pitarch, Managing Director EMEA of Google Cloud Security, added, “Atlético de Madrid’s proactive approach sets an industry example. We’re excited to support their journey and help them build a secure digital future.”

This expanded partnership highlights the importance of cybersecurity in sports and sets a strong example for other clubs around the world.