BenQ Opens First ZOWIE Experience Centre in Dubai

BenQ Middle East has officially launched the region’s first-ever ZOWIE Experience Centre at the Royal Focus Store in Dubai, UAE, marking a major milestone for the esports community. The dedicated space offers gamers and professionals the opportunity to experience the latest gaming innovations firsthand. At the heart of this Experience Centre are the newly launched ZOWIE XL2586X 540Hz and ZOWIE XL2566X+ 400Hz Esports Gaming Monitors, which deliver unparalleled smoothness, clarity, and responsiveness for competitive gaming. These monitors redefine performance standards and pave the way for the future of esports.

The ZOWIE XL2566X+ boasts a 24.1-inch Full HD Fast TN display with a 400Hz refresh rate, featuring advanced DyAc 2 technology that reduces motion blur and ghosting. It provides enhanced image sharpness and motion clarity, making it perfect for fast-paced FPS games like CS2 and VALORANT. The monitor’s Fast TN panel improves response time, reduces ghosting, and enhances color performance, offering a significant advantage for gamers seeking to detect enemies more clearly. DyAc 2 technology, with dual backlighting, ensures smoother gameplay and reduces eye strain, making it ideal for long gaming sessions.

The launch event, hosted by BenQ Middle East, brought together a variety of gaming partners, café owners, and esports enthusiasts, celebrating the growing esports culture in the region. Manish Bakshi, Managing Director of BenQ Middle East, shared his excitement: “The opening of the ZOWIE Experience Zone is a pivotal moment for BenQ in the Middle East. Our collaboration with Royal Focus Store reflects our shared passion for empowering the gaming community. With the launch of the groundbreaking XL2566X+ 400Hz monitor and plans for more models in 2025, we are committed to providing gamers with the ultimate tools to excel in esports.”

Royal Focus, the authorized distributor of ZOWIE XL monitors across the UAE, plays a key role in bringing cutting-edge gaming solutions to the region. Sheikh Muhammad Imran, CEO of Royal Focus, expressed his pride in the collaboration, stating, “We are thrilled to partner with BenQ to launch the first ZOWIE Experience Zone in the UAE. This strategic partnership presents gamers with the best in technology while fostering a dynamic space where passion and performance come together.”

The ZOWIE Experience Centre is more than just a showcase for BenQ’s top-tier gaming monitors; it serves as a vibrant hub for esports enthusiasts to explore the latest innovations in gaming technology. BenQ also announced plans to expand its gaming monitor lineup in 2025, continuing its leadership in the esports industry. With the launch of the ZOWIE Experience Centre, BenQ is further solidifying its commitment to elevating the esports community in the Middle East.