Canon captures much anticipated moments of EOS R3 during launch in UAE

Canon Middle East celebrates the launch of its newest camera flagship, the EOS R3, following a large turnout and a successful global launch. During a Canon ME event in the center of the Sharjah desert, the unique full-frame mirrorless camera was met with great enthusiasm. Photography and videography aficionados got a unique opportunity to learn more about the Canon EOS R3, which has greater speed, versatility, and reliability and can produce award-winning stills and movies. The EOS R3 builds on the success of the EOS R camera series by streamlining processes and elevating the camera-photographer relationship to new heights.

Commenting on the newest addition to the brand’s series of innovative cameras, Bengü Topçu, B2C Marketing Director, Canon Middle East and Turkey said: “Canon’s EOS R3 is a product of technology, passion for photography and videography, and commitment to keep sharing inspiring visual stories from across the globe. The new addition is in line with Canon’s commitment to providing world-class products to photography enthusiasts of all levels that enrich their photography experience and allow them to capture priceless moments in vivid detail. Our corporate philosophy, Kyosei, which means living and working together for the common good, drives us to continue creating products and solutions that inspire positive change to people from all walks of life.”

Ferrari sharing his impression of the R3: “This camera is made for sports and action and is definitely my top and first choice. Its features made my life a lot easier in the past three months and will help me deliver winning shots in the upcoming major events such as Rugby Sevens, F1, and Abu Dhabi tennis tournament. I highly recommend EOS R3 photographers who want to shift to mirrorless technology and who are not afraid of transition. This camera makes the transition effortless, and its compatible with previous lenses without compromising quality and functionality”.

Jorge Ferrari, a Canon ambassador and event photographer based in the UAE, was also present, and he is known for his great visual narrative and outstanding photos. Ferrari has covered news, politics, commercials, and sports in his decades of photography. He talked about photographic techniques and his amazing EOS R3 experience. Ferrari, who is a sports photographer, emphasized the Eye Control focusing, which allows users to snap stills in a fast-paced environment.

“EOS R3 is Canon’s first 6K camera and is equipped with a whole new sensor and an amazing eye control function. It is perfect for photographers who wishes to capture swift and action-packed moments. EOS R3 has a new magnesium alloy body, as light as 1000 grams, and handy to be out and about. I am enthralled to present this today to an audience who matter to this endeavor and share with this experience with them. We at Canon want to give a hands-on experience to put the camera to test in a natural environment,” Sandeep added.

Sandeep Muzumdar, Canon Middle East’s Senior Product Manager– Cameras and Digital Services, gave a welcoming greeting and a product demonstration at the event.

Sandeep wowed the audience with how quickly the product captured images and how sensitive it was. Its auto-focus and eye-control capabilities capture quick and fleeting moments at 30 frames per second, making it stand out from the competition. The EOS R3 is the quickest EOS R series camera and the fastest full frame mirrorless camera in the world, producing winning photos of motorcycles or wildlife with the finest details thanks to its ability to focus in 0.03 seconds.

Attendees enjoyed a hands-on experience with the EOS R3 as they explored new techniques and experimented with low-light photography to round out the experience. Flicker recognition and a High-Frequency anti-flicker shooting mode on the camera rectify flickering light sources and eliminate exposure difficulties, making it ideal for low-light photography.

The release of the EOS R3 coincides with a noticeable increase in interest in sports photography and cinematography. The superb autofocus skills, quickness, vertical grip, and high ISO performance of the Canon EOS R3 are ideal attributes for photographers and videographers.

Other photographers and social media influencers were also present at the occasion. Dinner and beverages capped off a fun-filled day.