du Sponsors New Year’s Events for Dubai’s Blue-Collar Community

du, the leading telecom and digital services provider, has been named the Diamond Sponsor for the New Year’s celebrations organized by the General Directorate of Residency and Foreigners Affairs (GDRFA) in Dubai, aimed at the blue-collar community.

As part of its sponsorship, du will host a variety of entertainment activities, including a performance by renowned celebrity singer Kanika Kapoor. The telecom giant will also give away free handsets to lucky attendees, adding to the festive spirit. Additionally, du will offer exclusive promotions through alo, its innovative Pay as You Go® mobile service, which is tailored specifically for the large expatriate labor force in the UAE.

Ahmad Aburahima, Head of Government Relations at du, stated, “Celebrating the New Year with GDRFA reflects our commitment to the well-being and happiness of every community member in the UAE. Our role as a sponsor is an opportunity to give back to those who make significant contributions to our society every day.”

In addition to its telecom offerings, du’s digital financial services arm, du Pay, is supporting the initiative with exclusive activities and promotions. Staff from du Pay will be on-site to assist attendees with app downloads, KYC onboarding, and provide personalized training at dedicated stands. This initiative aligns with du Pay’s mission to simplify financial services and make them more accessible to all, helping users manage their finances with ease.

With these efforts, du continues to strengthen its ties with the community and foster a sense of unity and inclusivity in the UAE.