Etihad Cargo heightens its online imprints with an updated website

Etihad Cargo heightens its online imprints with an updated website, the etihadcargo.com portal to provide customers with a strengthened and intuitive online experience. The new-look website includes the introduction of quicker booking processes and streamlined flows, a personalized dashboard, recommendations, and dynamic pricing.

Following customer feedback, the site now includes a new interactive map of Etihad Cargo’s global network, which includes full information on the carrier’s global network outstation capabilities.

Moving to a customer-centric platform reduced the time it takes consumers to complete a booking from more than two minutes to less than 45 seconds, requiring only 12 clicks instead of the previous 23.

To improve the user experience, new functionality such as asking shipping quotations, booking ad-hoc prices that have been negotiated offline, and scheduling shipments based on arrival schedules have been included. Customers will be able to build and manage booking templates based on previous purchases as well.

 “With a fresh look and feel incorporating key features requested by customers, the site’s entire user experience has been enriched to provide improved response time and functionality across customers’ booking journeys,” explained Martin Drew, SVP Sales and Cargo at Etihad Aviation Group.

Etihad Cargo is increasing its digital investment as online trading grows. Over the last year, the carrier has grown by 60% and now receives 42.4 percent of its bookings online through its own platform and aggregators.

 “The digital portfolio investment builds on the success of Etihad’s Cargo’s iCargo platform and underlines the commitment to become a leading digitized air cargo carrier that constantly innovates to sharpen the overall customer service value proposition,” Drew added.

The new Etihad Cargo platform is part of a bigger company-wide effort to extend Etihad’s digital portfolio in order to streamline services for its customers. The effort, which began in March 2020, saw the successful launch of a mobile app that allows for real-time, on-the-go tracking and access to information such as flight status anywhere, at any time.