eZhire, a car rental startup founded in 2016, is transforming the mobility industry by simplifying the car rental experience. Hassan J. Saduzai, CEO and Co-Founder of eZhire, shared insights into the company’s journey, challenges, and how Oracle NetSuite is driving its growth strategy across the UAE, Qatar, Bahrain, and Saudi Arabia in an exclusive interview with Rabab Zehra, Executive Editor at TECHx Media, during the Oracle CloudWorld Tour Dubai 2025.
Hassan reflects on eZhire’s origins as a “garage startup.” Despite coming from a background in rental car mobility and tech, he and his co-founder initially had no plans to build a full-fledged company. Instead, they wanted to create an app for fun. It wasn’t until they identified key pain points in the rental car industry—such as the need for on-demand service, eliminating security deposits, and offering a wide variety of vehicles—that the idea for eZhire truly took shape. Their goal was to make car rentals as simple and accessible as ordering a taxi.
“We wanted to simplify the car rental process just like Uber simplified taxis,” said Hassan. By focusing on delivering cars directly to customers at any time, eZhire quickly gained traction.
Drawing from personal experience, Hassan described his frustration with the traditional car rental process. “Even as a diamond card holder with a major car rental company in New York, I had to wait in line for 45 minutes to get my car,” he explained. eZhire’s approach removes such hassles by delivering the car to the customer at any hour, even at 5 a.m., and picking it up once the customer is done.
eZhire also offers unique services, such as giving free cars to new drivers in partnership with the Galadari Driving Center, differentiating itself from larger companies that often impose age restrictions or additional requirements.
Before implementing Oracle NetSuite, eZhire faced operational challenges, particularly in financial reconciliation. Manual processes resulted in discrepancies in payments, causing conflicts with suppliers and customers. With multiple rental companies in different countries, eZhire struggled to maintain accurate, synchronized data. Hassan and his team would spend days manually reconciling transactions, leading to inefficiencies and miscommunication.
To solve this, eZhire sought an automated solution that could streamline the process and sync data across its operations. The implementation of Oracle NetSuite has enabled eZhire to consolidate financial information from multiple regions into a single platform, improving operational efficiency and transparency. Now, suppliers can access live payment data and view transaction details, ensuring smooth communication and reducing errors.
As eZhire looks to expand into new markets, Oracle NetSuite is playing a key role in managing operations across multiple countries. With different software systems for each region, eZhire previously faced challenges in consolidating financial data. NetSuite has unified the company’s operations, providing a centralized platform to view financials and performance at both individual company and group levels.
The system’s ability to handle the complexities of eZhire’s multi-region operations allows for more informed decision-making, supporting the company’s rapid growth. “Previously, each country had its own login and system, but now, all countries are under one NetSuite, providing greater visibility,” Hassan explained.
Looking forward, eZhire is focused on expanding its footprint and enhancing its offerings. As demand for vehicles in the UAE continues to grow, especially in the entry-level car segment, eZhire is also seeing a shift toward Chinese vehicles, which are offering more advanced features at competitive price points. The company is responding to these trends by diversifying its fleet and ensuring its platform is equipped to handle future growth.
With the support of Oracle NetSuite, eZhire is poised to continue disrupting the car rental industry and solidifying its position as a leading provider of innovative mobility solutions.