Iberia Express selects Immfly and DO & CO for a better retail experience

Iberia Express has been investing in next-generation flight technologies, and now the Spanish airline is partnering with Immfly to digitize its onboard retail experience. A new all-in-one crew app makes life easier for the crew, while a user-friendly and smart back-office technology streamlines warehouse and inventory administration. It’s the debut of the most recent services by Immfly, a technology provider, in collaboration with DO & CO (Iberia Express official catering provider).

“At Immfly we are intensively working towards unlocking the full potential of inflight service and entertainment for airlines. With Iberia Express being the first to test out our new disruptive Retail On Board solution in the market, we are really confident in the efficacy of our service and payment technology.” –  Pablo Linz, Immfly’s CEO

“At Iberia Express, we are committed to innovation and we pay special attention to the service we offer. Regarding this, we know that digitalization is key to guaranteeing a seamless service for our customers that is more suited to their new habits. These small details make a big difference and we will continue working with Immfly and DO & CO to ensure that our customers receive an excellent onboard experience.” – Paloma Cabañas, Head of Customer Experience at Iberia Express

“At DO & CO we are eager to continue exceeding customers’ expectations. We have joined the onboard retail business to continue providing unique customer experiences. Through collaboration with Immfly, our technological partner, we have been able to provide Iberia Express with the necessary tools to deliver the best quality service to customers looking to enjoy premium freshly made products onboard.” Attila Dogudan, CEO DO & CO

Immfly Retail Era

Full digitalisation of the cabin

Immfly, Iberia Express’s revolutionary inflight digital services provider, has recently expanded its offerings to include digitalizing the retail onboard space.

Iberia Express – Retail On Board can benefit from Immfly’s revolutionary retail technology, which provides an all-in-one solution. By allowing payments through an innovative all-in-one Android EPOS, the new solution digitalizes the Iberia Express menu offering. This allows for contactless transactions while the backend system manages the warehouse operations and inventory.

Immfly’s technology will also enable in-seat ordering, allowing passengers to examine, purchase, and pay for all onboard catering products using their personal devices, resulting in a comprehensive retail experience on personal devices.

Boeing Digital Direct, a complete digital services platform for any commercial airline that combines the best of Immfly and Boeing for retail, ancillary revenue, and wireless inflight entertainment, also offers this new retail capability.

Iberia Express has a huge opportunity to enhance its income stream and, most importantly, create a flawless inflight experience with this new Buy On Board option.

DO & CO, Iberia Express’ new catering partner, has expanded its business operations beyond handling and logistics to become IBS’ official catering provider.