Microsoft and Majid Al Futtaim aim to partner to empower regional startups

Microsoft announced that it will collaborate with Majid Al Futtaim to empower regional startups and SMEs through the Dubai-based retail giant’s Launchpad Program, as part of its ongoing commitment to supporting entrepreneurs. Microsoft intends to commit resources and expertise to startups and SMEs across the Middle East and North Africa as a partner in the Majid Al Futtaim Launchpad accelerator initiative.

“The MENA region has one of the most unique and inspiring homegrown entrepreneurial communities in the world. Through Majid Al Futtaim Launchpad, we aim to nurture this ecosystem, provide expertise, tools and create opportunities for SMEs and startups in strategic sectors to scale their growth plans and support the overall economic development of our Markets” said Joe Abi Akl, Chief Corporate Development Officer, Majid Al Futtaim Holding. “With Microsoft as a key partner in our Launchpad Program, we hope to inspire the next generation of entrepreneurs and lay the groundwork for a prosperous future, not only for the UAE, but for communities across the region.”

The Majid Al Futtaim Launchpad initiative, announced in June, aims to bring together partners to support startups and SMEs in strategic sectors on their growth journeys, thereby strengthening the innovation ecosystem and spurring economic development. Microsoft intends to provide a variety of benefits to Launchpad participants as a strategic partner in the scheme.

“Microsoft is proud to stand with Majid Al Futtaim in its efforts to empower start-ups and SMEs and foster economic growth,” said Naim Yazbeck, General Manager, Microsoft UAE. “Every business has the potential to be disrupted, and the fast-moving retail industry is on the frontline, serving an ever-growing number of discerning consumers. We look forward to supporting innovative enterprises on their journeys by offering technology and knowledge as they turn their ideas into reality.”

The Microsoft for Startups Founder’s Hub Program aims to provide technology resources to help startups build their products. This includes Azure access as well as the ability to use Visual Studio Enterprise and GitHub Enterprise. Microsoft also plans to provide other technologies for day-to-day business operations, such as Microsoft 365 and Teams, Power Platform, and Dynamics 365 Sales and Customer Service platforms. Eligible Launchpad participants may also be eligible for go-to-market assistance from Microsoft through the company’s Co-Sell Program, as well as access to Azure Marketplace. In addition, Microsoft intends to provide industry mentorship and one-on-one technical consulting sessions for B2B startups.

In its first phase, the Majid Al Futtaim Launchpad will support three core growth areas: Homegrown Brands, which will attract startups with a unique and fascinating story focusing on culture and heritage, sustainability, and innovation; Health and Beauty, which will identify and elevate startups with innovative products and tech solutions designed to elevate the customer experience; and Proptech, which will target startups that offer innovative and sustainable solutions to help real estate investors.

Applications for the Majid Al Futtaim Launchpad Program close on Friday, July 22nd, 22o22. Please visit http://majidalfuttaimlaunchpad.com for more information or to apply now.