Microsoft launches HoloLens 2 in the UAE

Microsoft has announced the availability of the HoloLens 2 mixed reality headset in the United Arab Emirates. HoloLens 2 delivers the most comfortable, intuitive, and immersive mixed reality experience available, delivering enterprise value across key sectors with Dynamics 365 business applications and industry ISV solutions, all backed by Microsoft Azure’s dependability, security, and scalability.

Microsoft’s comprehensive mixed reality platform merges the physical and digital worlds, extending computing beyond two-dimensional screens to fundamentally transform productivity and optimize operations. Thousands of leading organizations around the world are using HoloLens 2 and Azure mixed reality services to save significant costs, reduce energy consumption and operational emissions, improve learning and retention, improve patient treatment delivery, and boost employee and customer satisfaction.

“Once again, Microsoft demonstrates its commitment to the UAE as we continue to invest and bring innovative solutions to market,” said Ihsan Anabtawi, COO de and CMO, Microsoft UAE. “HoloLens 2 is a cutting-edge device ahead of its time, with AI-powered holograms that respond to commands and interact with real-world surfaces in real time. We are confident that enterprises in the UAE and beyond will leverage it to accelerate their digital transformation journeys and contribute to sustainable economic growth by innovating with confidence and collaborating without boundaries.”

“As we shift to the next computing paradigm, Microsoft is excited to upskill every business and every developer to build secure, collaborative metaverse experiences using best-in-class hardware, intelligent cloud services and cross-platform tools.” said Ksenia Ternavskykh, Mixed Reality Product Marketing Lead, Microsoft Middle East and Africa. “By starting with mixed reality, organizations can derive significant and quantifiable impact today and build necessary capabilities to be ready for the future.”

HoloLens 2 enables organizations to empower their workforce with mixed reality apps from Microsoft Dynamics 365 from the start, and it offers over 200 applications from its rich partner ecosystem, which includes Independent Software Vendors, System Integrators, and Digital Agencies, to address unique industry-specific use-cases. By providing mixed reality capabilities, HoloLens 2 will act as a business catalyst, enabling partners to create new value, increase revenue, and improve customer relationships.

Redington has been appointed as the sole distributor for the HoloLens 2 in the UAE, and the company has been fully onboarded along with a number of partners.