Mindware to Showcase AI and Emerging Tech at GITEX Africa 2025

Mindware, a key value-added distributor (VAD) in the Middle East and Africa, will participate in GITEX Africa 2025 from April 14-16 in Marrakech, Morocco. Since GITEX Africa’s launch in 2023, Mindware has been a key player, highlighting its dedication to driving technological innovation and digital transformation across the region.

This year, Mindware will focus on Artificial Intelligence (AI), Cloud, and emerging technologies. Visitors can expect live AI demos, interactive sessions, and an enhanced partner ecosystem designed to accelerate business transformation across Africa. The company’s subsidiaries, Southcomp Polaris, HDF, and BMS, will also represent Mindware, bringing local expertise from their offices and teams on the ground.

The theme of Mindware’s participation will be “AI in Action: Transforming the Future with Cloud and Emerging Technologies”. The company plans to showcase how AI is revolutionizing industries and businesses across Africa. Live AI demos will provide visitors with real-time examples of how AI is creating new business models, driving operational efficiencies, and fostering sustainable growth. Key sessions will focus on how AI, Cloud, and digital transformation are shaping the future of business.

Benoît Malraison, General Manager, Africa at Mindware, stated, “We are thrilled to be part of GITEX Africa again. AI is at the forefront of technological evolution, and we are excited to demonstrate real-world applications that will show how businesses can leverage AI, Cloud, and digital transformation to drive growth and efficiency.”

Mindware continues to collaborate with global tech giants like Dell Technologies, HP Inc., Juniper Networks, Schneider Electric, Microsoft, DDN, Cisco, Splunk, AWS, Google, Lenovo, and others. At GITEX Africa 2025, visitors can explore innovative products and services from these industry leaders.

Malraison added, “We invite all partners, clients, and industry leaders to visit our booth to discover our AI solutions, Mindware Cloud Marketplace, supply chain capabilities, and automation tools. GITEX Africa is the perfect opportunity to engage with our network, explore groundbreaking technologies, and drive digital transformation across Africa.”

Mindware will be at Hall 5, Stand 5B-40 during GITEX Africa 2025. The company will also host an exclusive partner dinner the evening before the event, celebrating its successful partnerships across the region.